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Google delays Chrome's cookie-blocking privacy plan until 2023.

How will Google’s latest announcement impact the digital advertising industry?

Fifty’s human-first approach: A tonic for an ID-mad world?

Industry expert Rob Webster explains why a people-first approach is key to future growth.

How Fifty is transforming audience-based contextual technology

While many ad-tech companies have pivoted to contextual targeting as an ID-free way to target, Fifty decided to build an entirely new solution fit for an era focused on privacy: FiftyAurora

Why insight alone is not enough

It is no longer enough for brands to turn to data-led media agencies to uncover insight – that insight needs to be actionable.

Third-party cookies are dead... here’s why that doesn't matter

Fifty is welcoming the cookieless future. Here's why.

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