ACCENTURE

SPONSORSHIP VALUATION

"Identified & ranked millions of social accounts with high connectivity to the rugby & UK finance sectors"

THE INTRODUCTION

One of the world’s leading management consultancy and global services companies, Accenture is a key sponsor and Official Technology Partner of the RBS Six Nations Championship.

THE CHALLENGE

Accenture asked Fifty to provide 100,000 social leads to support their sponsorship of the RBS Six Nations. The company were particularly looking to target rugby fans who also worked in the UK’s finance sector.

THE SOLUTION

Using our cutting edge network analysis tools, we were able to examine over 20 million social accounts, ranking them by their connectivity to both the rugby and finance Twitter communities.

THE RESULT

Armed with Fifty’s fresh insight, Accenture were able to target tailored, statistics-based content at these groups over the course of the competition.

As a result, engagement with Accenture on Twitter increased by over 500% and a new audience was identified with verified relevance to Accenture.

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