Gaucho Restaurants run a chain of critically-acclaimed South American eateries across London and the rest of the UK, with further outlets in Hong Kong, Dubai and Buenos Aires.
Gaucho was looking to build strong local communities for each of its restaurants by driving awareness of the Gaucho brand, as well as an increase in covers to its branches nationwide.
Fifty set about expanding the company’s Twitter and Instagram presences. Underpinning the campaign were a series of localised data studies looking at each restaurant account, their pertinent local networks and nearby competitors.
Fifty used this data to build over 50,000 targeted leads to various Gaucho networks over two years. Engagement increased by an average of 200 percent and Gaucho experienced massive, sustained brand visibility within freshly identified and highly specific local audiences.