LORD'S CRICKET

SOCIAL MEDIA MANAGEMENT & ADVERTISING

"Drove the highest number of social media sales in the ballot's history"

THE INTRODUCTION

Owned by Marylebone Cricket Club, Lord’s Cricket Ground is one of the UK’s best-loved cricket venues, widely known as ‘the home of cricket’.

THE CHALLENGE

Fifty worked with the organisation to help them utilise social media more effectively and develop a new Lord’s Cricket Ground Twitter sales stream for the 2015 Ashes ballot.

THE SOLUTION

Fifty developed and delivered impactful, bespoke content using a segmented targeting strategy formulated through its audience analysis of interest, geographical and demographic indicators.

THE RESULT

Over the course of the Ashes ballot, Fifty drove 12,200 entries via social media, driving the highest number of social media sales in the ballot’s history.

ABU DHABI TIOURISM AUTHORITY
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