Founded in 1983, the Federation of International Polo (FIP) is the international body that represents and enhances the sport’s global reputation in over 80 countries worldwide.
The FIP felt its social media presence was lacking in consistency and audience engagement.
FIP engaged Fifty to run their social media channels worldwide. We helped FIP to develop a consistent social media presence, servicing their communities with daily multimedia content and news updates.
Fifty is now the voice of the organisation worldwide. We coordinate between content creators and commentators across the globe to deliver real value to polo fans. Our work has led to a 25-fold increase in circulation of FIP content, targeting key communities across South America, the United Kingdom and the United States.