Ticketmaster and its parent organisation, Live Nation, sell hundreds of millions of entertainment event tickets annually, with each combination of venue and performer aimed at a distinct audience.
Ticketmaster has a very thin margin on each ticket sold, so requires very efficient marketing and unusually high ROI.
Partnering with Fifty, Ticketmaster set out to maximise its use of social media and come up with a robust digital advertising approach to both grow the reach of their sales channel and laser-target ticket sales at the right fans.
Fifty delivers all Ticketmaster’s social media advertising while consistently hitting a stringent ROI target.
In 2015, Ticketmaster first asked Fifty to test its consumer insight and media valuation services to drive ticket sales for a number of high-profile but underperforming events.
Over the years, Fifty has provided a high-tech sales boost for all Ticketmaster events. Consumer segmentation allows Fifty to identify possible ticket buying audiences, while our precision-targeted digital advertising means it reaches those audiences at a lower overall cost.
Ticketmaster has become one of Fifty’s longest-standing clients. Improved targeting – both in terms of finding audiences, and the efficient channels to reach them – has reduced Ticketmaster’s cost of sales for each ticket. We’ve also helped the organisation hit its exceptionally demanding ROI targets.
For a relatively small investment each month, Ticketmaster can ensure that priority shows will always have good audiences.