Artificial Intelligence
Machine Learning
Social Data
AUDIENCE
SEGMENTATION
INFLUENCER
MAPPING
MEDIA
ADVERTISING
SOCIAL-MEDIA
MANAGEMENT
SPONSORSHIP VALUATION
STRATEGY
CONSULTANCY

AUDIENCE SEGMENTATION

Understand audiences

We examine tens of millions of consumers, and billions of data points that describe their relationships and engagement. It’s a huge step forward from the surveys of the past – instead of extrapolating from a tiny sample, we provide accurate data across the entire digital world.

INFLUENCER MAPPING

Identify the most effective influencers

It's simple: understand your customers, and you can tell who and what has genuine influence on them. That's why influence measurement is a huge part of Fifty's consumer insight. We give you confidence that you understand the influencers within a market segment. And we can tell you which of two (or ten!) influencers or publications can genuinely change behaviour. If you need to shift consumer mindset through influencer marketing, talk to us.

MEDIA ADVERTISING

Improve ad performance

Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and inform creative, build custom audience insights and action real-time bidding, we’re able to deliver successful campaigns across a range of channels including display, video, mobile, native, audio and social.

SOCIAL-MEDIA MANAGEMENT

Activate campaigns quickly, easily and without risk

Campaign activation is always a challenge, but it doesn't have to be risky or difficult. That's because, alongside our consumer insight services, Fifty also offers a managed digital marketing service. Our experience in campaign activation for clients like Ticketmaster, World Match Racing Tour, and PGA Golf gives us the experience - and leverage - to make your media spend more effective.

SPONSORSHIP VALUATION

Prove your value to sponsors

Using Fifty’s exceptionally granular understanding of a sport’s audience, we’re able to provide a much more sophisticated level of brand valuation and reporting in relation to any partner or sport. Our highly detailed reports enable you to assess and track where value really lies – information that clearly and convincingly demonstrates your brand’s value to potential sponsors.

STRATEGY CONSULTANCY

Know you're making the right decision

Hunches and guesswork are critical to marketing, but they can always be better informed. Take the guesswork out of your marketing strategy and make more informed business decisions. Fifty's detailed consumer insight lets you test your ideas against real customer data. Now you can be certain that you're putting resource behind your best ideas – and equally certain you’re eliminating the bad.