Timeline | Fifty

With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015.

Fifty is started by CEO Simon Shaw and CTO Jamie Scott

Ticketmaster UK – still a Fifty client – was the first company to use our proprietary targeting technology.

Initial fundraising

Red Bull: 25 million data point project

First tests of new technology and mapping

Red Bull Managing Director, Andy Shaw, joins Fifty as non-executive director

Fifty moves to White Bear Yard, one of London’s tech hubs

Fifty moves to White Bear Yard, one of London’s most influential / exciting tech hubs

Cancer Research UK: 21.5 million data point project creates new levels of fundraising efficiency

Red Bull: Global mapping of entire ambassador Instagram network

Fifty launches new network visualisation technology

World Match Racing Tour activation project

Second round of fundraising adds Machine Learning and Artificial Intelligence

Keko joint venture: luxury marketing agency analyses clients’ influencer marketing and communications

Car wars: Fifty's technology used to analyse BMW and Mercedes markets – their influencers, segmentation and activations

VISA: secret millennial activation project

HSBC Abu Dhabi PGA Tour: Fifty’s analysis drives all social campaigns