Fifty is started by CEO Simon Shaw and CTO Jamie Scott
Fifty is started by CEO Simon Shaw and CTO Jamie Scott
Ticketmaster UK – still a Fifty client – was the first company to use our proprietary targeting technology.
Initial fundraising
Initial fundraising
Red Bull: 25 million data point project
First tests of new technology and mapping
First tests of new technology and mapping
Red Bull Managing Director, Andy Shaw, joins Fifty as non-executive director
Fifty moves to White Bear Yard, one of London’s tech hubs
Fifty moves to White Bear Yard, one of London’s most influential / exciting tech hubs
Cancer Research UK: 21.5 million data point project creates new levels of fundraising efficiency
Red Bull: Global mapping of entire ambassador Instagram network
Red Bull: Global mapping of entire ambassador Instagram network
Fifty launches new network visualisation technology
World Match Racing Tour activation project
World Match Racing Tour activation project
Second round of fundraising adds Machine Learning and Artificial Intelligence
Keko joint venture: luxury marketing agency analyses clients’ influencer marketing and communications
Keko joint venture: luxury marketing agency analyses clients’ influencer marketing and communications
Car wars: Fifty's technology used to analyse BMW and Mercedes markets – their influencers, segmentation and activations
VISA: secret millennial activation project
VISA: secret millennial activation project
HSBC Abu Dhabi PGA Tour: Fifty’s analysis drives all social campaigns
