LIVING
INTELLIGENCE
The audience intelligence operating system for modern media.
Fifty is a technology-first media partner, delivering strategy, planning and activation through proprietary data and AI. Powered by Living Intelligence, combining deep human understanding and tech to bring insights to life, driving faster, smarter media, and performance that delivers measurable growth for brands and agencies.
The world's first platform that lets you talk to your audience.
The Fifty Platform enables brands to talk directly to their audience in natural language, instantly exploring how they think, act and decide, grounded in Fifty’s unique understanding of human behaviour.
It gives brands and agencies the ability to panel their audience on demand, informing media strategy, messaging and creative with clarity before investment is made.
Human behaviour has outpaced the marketing systems built to understand it. Fifty is built for this new reality.
living audience
intelligence
Human understanding at unprecedented depth and scale, built from a decade of privacy-safe behavioural data capturing how people think and behave.
ai-enabled
decision engine
From insight to action, at machine speed. Simulation, planning, and optimisation automated across the workflow.
world-class
expertise
AI amplified by human intelligence Specialists ensure quality, strategy, and outcomes at scale.
delivering strategic outcomes
across every vertical
Fifty's unique team and AI technology is tailored to delivery in sport - allowing us together to create highly accurate fan segments.
As a sports organisation, having a media partner who understands both our audience and the data behind the decisions is critical.
Their ability to optimise budgets in real time was instrumental in turning an ambitious launch into a record-breaking commercial success.
They are not just an agency; they are a true partner in our growth, and their work has been crucial in positioning Formula E as the leading sport for youth culture.
luxury
Connect authentically with passion-led, high-value audiences and influencers
brands
Use real human signals to deliver more strategic marketing that drives real business impact
Fifty's agility is definitely one of their stand-out qualities, allowing them to adapt swiftly to changes in our campaigns.
Fifty helped us scale our paid media investment significantly while maintaining outstanding efficiency, delivering meaningful and profitable growth.
agencies
Deliver faultless pitches by connecting unique insights for creative and messaging with precision planning
The Fifty process
One Operating System: Understand, Engage, Action, Optimise
Audience strategy & insights
Understand
Fifty Tribes is the custom audience intelligence engine that turns billions of data points into human stories, creating a completely unique set of privacy-safe audience segments for every client. Unlike off-the-shelf segments, our proprietary approach decodes the granular characteristics, interests, and motivations of your audience, providing the foundation for highly accurate media solutions and informing your broader marketing strategy.
Living Intelligence
Engage
Fifty AudienceAI delivers natural language answers to any question, powered by each Tribe’s unique characteristics, interests, and motivations. Ask how a group thinks and acts, and decides, and get instant, contextual guidance to inform your media, creative, product and wider business strategy.
Media Planning & Execution
Action
Fifty AudienceAI turns intelligence into action in an instant. It translates each brand’s unique audience data into precise omnichannel strategies, across any addressable channel including search, social and programmatic, pinpointing where to find your audience, which platforms to prioritise, and how to drive the best results.
Reporting & optimisation
Optimise
Our performance dashboard offers full transparency into campaign reporting. Its unified API provides granular campaign results from every channel, bringing all your performance data into one unified view across audience, channel, and creative, enabling real-time optimisation, and continuous improvement.
Service from our World Class Team
Elevate
Built for impact, powered by experts
The Fifty team combines world-class digital media expertise with deep vertical knowledge to maximise every campaign across planning, activation, reporting and strategy. Tech-native and client-obsessed, our experts ensure every stage is optimised for measurable, meaningful outcomes.
A decade of delivering strategic outcomes for the world's leading brands
Fifty insights
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
unlock
your
audience
Request a free audience study showing how real human behaviour is evolving, and how AI-driven intelligence can unlock faster, smarter media decisions.
