Turbocharging growth through humanised data.

Built for a cookieless world, Fifty combines human-powered insights with contextual targeting to grow, transform and future-proof your media buying strategies.

Fifty claims victory at The Drum Awards for Digital Advertising

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We understand humans - that is our superpower

Our platform offers a human approach to marketing, transforming complex audience data into actionable insights and effective media strategies.

Grow your brand

Using FiftyAurora, our ID-free, privacy-first solution to audience targeting, you can reach any audience without having to track them.

Discover Fifty Aurora

Your solution for an identity-free world

Grow your business while preserving consumer trust.

With Fifty, you get a cookieless, ID-less approach to engaging with audiences. Our platform understands human passions and interests at scale. When combined with Fifty Aurora – our next-generation contextual technology – we can determine where your audience will be, rather than tracking where they currently are.

A data platform built by humans, for humans

Fifty uncovers the interconnections between people, making sense of mountains of social, web and even CRM data.

The result? A striking visualisation that reveals the intricacies of human interaction and behaviour, which can easily be turned into segments deployed on any trading platform.

The analysis may be complex, but the outcome is simple to understand and easy to action. That is the magic of Fifty.

Want to know how we do it?

Our Approach

“the analysis is
complex, but outcomes
are simple. That is the
magic of Fifty”

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Revolutionary data product

Our next-generation contextual solution uses human insight to go beyond page context and deliver real results.

It's a holistic, privacy-based approach to real-time targeting.

Need a tool that targets audiences more effectively?

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Powering your Brand Growth

With Fifty as your brand growth partner, you can not only grow your awareness but convert sales into leads, turning insight into action.

Want to drive growth through all channels? Find out how.

Brand Growth

What makes us unique

Fifty is a one-stop shop for clients looking for audience insights and effective targeting strategies.

Privacy by design

Harness our ID-free solutions to power your growth in an era of privacy


Use across browsers to drive growth regardless of changes to the ad-tech landscape

Deep Insights

See your audience as they see themselves and gain a true understanding of their motivations

Drive business outcomes

Propel your business forward by joining audience insights with media buying strategies

Revolutionary contextual data

Go beyond the page to understand audience behaviours and create effective media campaigns with superior results

Multi-channel Activation

Activate powerful insights seamlessly across multiple channels for a holistic approach and better results

End-to-end Solutions

Prospect, target and convert customers at the push of a button

Learn more about our approach

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Need a tool that gives your agency the edge in media buying?

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Is it about time your brand had a growth spurt and drive more business your way?

Learn how

Seen enough and just want to get a demonstration of the Fifty platform and how it can become integral to your business?

Book a Demo