Technology to understand humans
Our media strategies are based in real-world human interests drawn from real-time data. The quality of our insights feed activation strategies proven to outperform benchmarks, the speed of our tech enables optimisation of campaigns as they run. To see our system in action and talk with our strategists, get in touch.
The Power of Tribes
Our audience insights platform uses network science to uncover online-dwelling Tribes. These communities reflect how people connect in the real world.
People have long connected and formed communities based on shared interests – the digital age has accelerated this. Our platform maps these connections online, turning complex audience datasets into organic consumer segmentations and actionable insights.
We interpret the way people interconnect to build a human-centric understanding of your audience.
Supercharge your audience understanding and media strategy
With this human-centric view of your audience, you can build efficient media strategies that actually work.
How? Since Fifty's Tribes (our customer segmentation) are live and dynamic, we can constantly prospect and retarget based on fresh daily insights.
We keep track of your audience as they evolve and as you grow, ensuring your media strategy remains agile, effective and continually delivers results.
The Fifty Process
Fifty’s technology is a powerful telescope into human understanding.
We turn billions of disparate audience data points into salient, actionable insights that can be activated across all digital channels. It's complex data, made valuable.
Define
First we define the audience we want to understand – whether that be your CRM or finding a new audience within Fifty’s 380m global panel.
Understand
Our platform parses through billions of data points to understand human behaviour. We uncover the interconnections between people, segmenting them into groups called Tribes.
Visualise
The platform turns these complex connections into dynamic visualisations that clearly lay out the interests and behaviours of your target audience.
Activate
You can then activate these bespoke data segments, pushing them across channels to deliver the right message, to the right audience, at the right time.
The power of the platform is in your hands
We can crunch the data and uncover the insights, and then the opportunities are almost endless.
Social
Use billions of social data points to create a holistic picture of your target audience.
Customer Data
Input your CRM data to delve deeper into your customers’ behaviours and discover segments you didn’t know existed.
Custom Segmentation
Create custom data segments that are precise and deliver extraordinary performance.
Wider Marketing Channels
Build successful marketing campaigns across platforms and mediums including web, social, OOH and Connected TV.
Product Development
Inform new product development by analyzing consumer behaviour as well as competitor and market landscapes.
Partnership & Sponsorship Strategies
Understand which partnerships and sponsorships will most resonant with current and target audiences.
Measurement
With live reporting and an easy-to-understand dashboard, you can accurately measure the success of each campaign and its ROI.
A trusted partner for teams around the world seeking to boost their audience understanding and accelerate growth.
“Fifty has delivered an insightful look into the audiences within our industry in a unique way. They have also pioneered a new approach to our paid media strategy, delivering strong results for Pasta Evangelists.”
“Fifty’s insight-first approach helped drive cost efficiency, alongside beating our campaign VTR benchmark. Their platform helped bridge our insight work with a digital execution measured by custom KPIs, and their audience feedback loop created new insights and verticals.”
“Fifty’s work has made a significant difference to our business. We are now able to understand and target the specific audience of each act, which has revolutionised the way we plan and manage our marketing.”
Your approach to media buying will never be the same
Fifty bridges the gap between insight and activation.
Whether you are an agency looking to deploy media strategies or a brand ready to grow, our insight will supercharge your media planning and buying strategies, making them more effective and efficient.
Brand Growth
See how our privacy-first, customer-focused insights offers an end-to-end solution to your marketing funnel and can power up your brand.
Learn howFiftyAurora
See how FiftyAurora offers an ID-less solution to audience targeting, scaling across digital channels to build media campaigns that turbocharge growth.
Read moreGet in touch
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We play nicely with others
Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.
IntegrationsKeep in touch
UK, Europe & Asia
Head Office
31A Great Sutton Street
London
EC1V 0NA
US
109 N 12th Street
9th Floor
New York
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