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From Mass-Marketing Holy Grail to Precision Targeting: Strategic Segmentation for the UK Super Bowl Audience

Discover how UK brands can use audience intelligence and precision targeting to activate distinct Super Bowl audience tribes and drive measurable ROI.

Dissecting the Voter Landscape: US Election 2024

Dissecting the Voter Landscape: US Election 2024

Our Technology is uniquely placed to understand audiences and critically what matters to them. For a month, we have focused these capabilities on the US Election, making sense of this ever increasingly complex landscape.

Running the Distance: How Runna and Russ Cook are Changing the Game

Running the Distance: How Runna and Russ Cook are Changing the Game

On April 7th, Russ Cook finished running the entire length of Africa.

Touchdown! Uncovering the Fans of the Six Nations Championship

Touchdown! Uncovering the Fans of the Six Nations Championship

A deep dive into the audiences tuning into this year’s legendary Rugby tournament.

Greenwashing: who's talking about it and what are their priorities?

Greenwashing: who's talking about it and what are their priorities?

With 'climate crisis' becoming an increasingly important part of our vocabulary, we set out to find out who's talking about greenwashing.

Renew, Reuse, Relove: Who's shopping on the biggest pre-loved clothing apps?

Renew, Reuse, Relove: Who's shopping on the biggest pre-loved clothing apps?

Compare and contrast the pre-loved shoppers across the US and UK apps

Guys and Dolls: Deep Dive into the Barbenheimer Audiences

Guys and Dolls: Deep Dive into the Barbenheimer Audiences

Barbenheimer is an internet phenomenon, join us as we take a look into the audiences for each film.

Five Minutes With: B Corp - Who’s Buying It?

Five Minutes With: B Corp - Who’s Buying It?

As B Corp gains speed as a global movement, who's seeking out certified brands?

Five Minutes With: Apple Vision Pro

Five Minutes With: Apple Vision Pro

With Apple's Vision Pro set to launch in early 2024, take a look at who's talking about it.

Decoding AI: Has Public Opinion on the Tech Changed?

Decoding AI: Has Public Opinion on the Tech Changed?

Dissecting the audiences discussing AI and where they stand on the evolving tech

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