SMARTER GROWTH
FOR GAMING BRANDS
Drive player acquisition with Living Intelligence
From AAA launches to indie gems, Fifty reveals what drives players to discover, download, spend, and stay. We turn that intelligence into precise, high-performing media strategies.
Unlock real player motivations, accelerate acquisition, and maximise LTV across every platform with human-first audience intelligence and agentic AI media solutions.
Turn player insight into precise activation and predictable growth.
Go beyond generic targeting to reveal how players think, what they care about, and why they act. This Living Intelligence powers smarter acquisition, stronger engagement, and measurable for gaming marketers. We help you:
- Scale global communities - by discovering new fans across markets and player Tribes
- Optimise store and platform conversion - to turn impressions into installs and purchases
- Accelerate player acquisition - by reaching players most likely to convert and monetise
- Boost retention and LTV - by focusing on the players who stay, play, spend, and advocate
Audience strategy & insights
Understand
Discover real gaming Tribes and their motivations
From "competitive in-game leaders" to "PC shooter captains," Fifty Tribes uses proprietary data built over a decade, and enabled by AI to reveal the most relevant and valuable tribes of gamers. This enables game publishers to execute performant media strategies that drive higher engagement, improved ROI, and more impactful launches with gaming audiences no matter where they are.
Living Intelligence
Engage
Talk to the Gamers
AudienceAI acts as a strategist on anything from messaging to creative strategies and more. Ask your audience anything and get an immediate AI generated response tailored to our unique understanding of the gaming Tribes you are looking to engage, giving you the ability to understand your audience like never before.
Media Planning & Execution
Action
Turn insight into action instantly
Our AI-driven media planning solution, AudienceAI, transforms audience intelligence into precise, data-backed strategies, creating an optimised, omnichannel media plan in seconds. Campaigns are fine-tuned and then executed by our team of gaming and channel-specific specialists, to ensure maximum engagement, smarter spend, and the most impactful results across every channel.
Reporting & optimisation
Optimise
Supercharge results with real-time optimisation
Our real-time reporting dashboard brings every audience, channel and creative into one granular view. This provides clear, detailed insights into campaign performance, enabling real-time optimisation. By continuously monitoring key metrics, we adjust strategies on the fly to maximise impact, enhance ROI, and ensure campaigns align with business goals, to deliver measurable results.
Service from our world class team
Elevate
Built by gaming experts who understand players, platforms, and performance
Our gaming specialists bring deep experience across console, PC, mobile, and esports environments. We understand player mindsets, lifecycle behaviours, and the nuances of gaming media, from premium publishers to emerging platforms.
Through our managed services, our team partners closely with you to design, activate, and optimise campaigns that respect gaming culture while driving measurable outcomes. Whether you’re launching a new title, re‑engaging lapsed players, or scaling live service growth, our experts ensure every decision is grounded in player insight and category best practice.
A decade of delivering strategic outcomes for the world's leading brands
Fifty insights
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
ready
to
game?
Discover how gaming behaviour is evolving, and how AI-driven intelligence, guided by category experts, can unlock faster, smarter media decisions for your brand.
