We’re thrilled to announce that our campaign for Harry Potter and the Cursed Child has been named the winner for the Best Marketing Campaign category at the European Agency Awards! Not just this, but we were also in the running for another category - Best Digital Agency.
The European Agency Awards are a hugely prestigious event in the marketing calendar and industry as a whole, so this is brilliant news for the team. We were up against some truly top-notch competition.
The Harry Potter and the Cursed Child campaign was a multi-channel effort and we worked hard in collaboration with AKA on activations that would deliver the desired results for the play. Activating against the range of highly-differentiated target audiences we identified, such as the Brits of NYC, we drove thousands of transactions and delivered an average CPA well below the target. Nominees are judged over a range of criteria, from strategy, implementation and creativity to the results of the campaign itself. We’re really proud of how this campaign performed, and it’s great to see our efforts getting the recognition they deserve.
Our being shortlisted for the Best Digital Agency awards is also a huge achievement, and testament to the work everyone at Fifty has put into making us the best we can be. Since 2022 we’ve seen phenomenal growth in many areas - annual revenue, client type, and number of employees to name a few. Alongside this, our team has succeeded in building productive and lasting relationships with our clients. With a consistently high client retention rate across the board, we have complete faith in our tech and talent.
Congratulations to all the winners!
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