Be The Riot at Fifty

Written by
Lucas Tong

10 Aug, 2022

Last week Fifty welcomed Nathan Nalla, Founder and Director of Be The Riot, to lead an inclusive behaviours workshop for Fifty’s Diversity and Inclusion Committee.

Be The Riot’s mission is to “inspire people to create inclusive workplace culture.” Nathan and the team facilitate workshops around inclusive behaviours, antiracism, inclusive leadership, LGBTQ+ inclusion and other key topics. The session aimed to explore common barriers, stereotypes and biases through group and individual exercises. The committee explored a range of topics, including the importance of people-first language and what it means to be a truly inclusive organisation.

Fifty’s People Manager, Tash comments:

‘Implementing inclusive practices should be built into the foundation of any business, by everyone and not just the People Team. That’s why having a committee and running expert training is vital - it equips the team with the knowledge and confidence to put our commitment into practice. One of the (many) parts of the training that stood out to me, was the importance of building a work environment where we can be ourselves - but crucially, where we also feel celebrated and recognised for our individuality. Part of our 2022 strategy will be rolling this out to all leaders and managers at Fifty.’

The workshop educated the team on going beyond ‘protected characteristics’. Questions such as - ‘has anyone ever asked to touch your hair, or touched your hair without permission?’ and ‘have you ever felt afraid to walk down the street holding the hand of your partner?’ facilitated discussions on the reality of individual privilege and intersectionality.

To conclude the workshop - each participant identified three inclusive behaviours we already champion and three we would like to commit to championing moving forwards. Behaviours such as defending: speaking up if you witness anything that may make others feel uncomfortable and listening: actively listening to the experiences of others that differ to my own - really resonated with the team.

We also asked Nathan his thoughts on working with our committee:

“It was great to witness how passionate Fifty's inclusion committee is about having an impact and keeping inclusion a central priority for the business. I had an amazing time and look forward to our future work together!”

Fifty will continue to work towards honouring our 2022 Diversity and Inclusion commitments by implementing strategies and expanding training that fosters inclusivity. To see what we have already achieved - read more here. We look forward to having Be The Riot in to deliver to the wider team!

If you would like to hear more about Fifty's Diversity & Inclusion commitments, feel free to reach out to our People Manager, Tash (she/her) at [email protected].

How Fifty Delivered 29.5 Million Impressions and a 500% Peak Traffic Spike for Doves Farm’s FREEE Launch

Discover how Fifty drove 29.5M impressions and a 500% traffic spike for Doves Farm's FREEE launch using tailored social targeting and audience intelligence.

Related Articles

How Fifty Delivered 29.5 Million Impressions and a 500% Peak Traffic Spike for Doves Farm’s FREEE Launch

Discover how Fifty drove 29.5M impressions and a 500% traffic spike for Doves Farm's FREEE launch using tailored social targeting and audience intelligence.

Three Nominations, Two Awards: Fifty Shortlisted Across The Wires & Global Digital Excellence Awards 2026

Fifty celebrates multiple shortlists at The Global Digital Excellence Awards and The Wires 2026.

From Terrace Culture to Trail Kits: The Many Routes Into Fashion

The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.

How Audience Intelligence Can Sharpen Back-to-School Media Strategy

Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.

From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media

Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.