This month brings the exciting news that all four of our recent award entries have been shortlisted by the judges in the Global Digital Excellence Awards.
Setting the benchmark for showcasing digital performance, the Global Digital Excellence Awards (GDEA) are judged by a panel of experts drawn from across the industry. Fifty Technology were recently informed that our entries have been shortlisted in their respective categories, with the winners due to be announced in mid-October 2024.
High performance runs from beginning to end in our first ever campaign for Decathlon
Our GDEA award entries focused on our recent spring campaign for our new client Decathlon. These showcase the advantage provided end-to-end across our work, producing phenomenal results.
Our GDEA Award Shortlist Confirmations
- Best Use of Data
- Best Use of AI in Digital
- Best Use of Research
- Best ROI Campaign of the Year
Fifty Is A Leader Across Data, AI and Insight
In this campaign, the insights we identified and the segmentation we created defined new audiences that Decathlon hadn't targeted previously. We also worked at speed, benefiting from the application of our proprietary platform's AI in analysing big data rapidly, hastening the process from planning to implementation for the campaign with great effect. These points are at the root of our being shortlisted for GDEA awards across Best Use of Data, AI, and Research.
We also introduced new media channels that Decathlon hadn't included previously. These provided opportunities to place the campaign in media environments that were highly relevant, tailored to the passions and interests of the audience. Decathlon benefited from supplying ads during heightened moments of attention, distinct interest, and engagement in their audiences.
The Best ROI Campaign of the Year
Our media plan focused on placing relevant ads where the audiences specifically seek out topics of associated interest, as well as targeting geographic locations near Decathlon's stores.
Our approach to media and real-time optimisation across omnimedia channels for multiple target audiences generated enviable results. The scale of which being recognised through our shortlisting in the GDEA's award for Best ROI Campaign of the Year.
Our Results Beat All Expectations
Several of our newly defined audience segments generated campaign results that not only outperformed traditional digital retargeting, but also results generated by targeting existing customers.
We also delivered performance across impressions, engagement, and conversion that all exceeded KPI targets by levels that have redefined what good looks like for Decathlon's future media campaigns. The amazing results were reported across multiple independent media platforms (i.e., Google, Meta, etc.) and included digital outdoor posters targeted in proximity to Decathlon's stores.
We appreciate the judges recognising our work with Decathlon and being in the running to possibly win these 4 awards. Decathlon acknowledged the success of their initial project with us, appointing Fifty as their agency of record based on this campaign's results. We are now enjoying working together across several further campaigns.
Find out how we may help you reach and influence your brand's optimal target audiences by booking a demo here or dropping us a line at [email protected].
