Fifty Team
From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media
Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.
Tom Holland, Spider-Man and The Odyssey: What Audience Intelligence Reveals for Media Strategy and Planning
Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.
The Hamilton Effect: Decoding the Power of Personal Brand in F1
We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.
MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance
How Bentley is building a richer understanding of the audiences shaping its future.
Steam Wishlist data is now available in Fifty campaign reporting
Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.
Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.
Cannes Lions: The Operational Hub Between Power, Luxury, and Creativity
Our Cannes Lions study unveils the "Creative Industry Pioneers" tribe, a highly influential group shaping the future of global business, culture, and luxury.
From Monolith to Multiverse: Redefining Wellness Tourism Strategies
Wellness tourism is now a complex multiverse. Learn how to reach your ideal wellness audience with audience intelligence.
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
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