Fifty Team

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.

Cannes Lions: The Operational Hub Between Power, Luxury, and Creativity

Cannes Lions: The Operational Hub Between Power, Luxury, and Creativity

Our Cannes Lions study unveils the "Creative Industry Pioneers" tribe, a highly influential group shaping the future of global business, culture, and luxury.

The Reality of the Console Gap: Strategic Insights for Reaching Modern Gaming Audiences

The Reality of the Console Gap: Strategic Insights for Reaching Modern Gaming Audiences

From Monolith to Multiverse: Redefining Wellness Tourism Strategies

From Monolith to Multiverse: Redefining Wellness Tourism Strategies

Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director

Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director

Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director

The Audience Operating System: How Challenger Brands Win in the AI Era

The Audience Operating System: How Challenger Brands Win in the AI Era

US Memorial Day Shoppers: Surging Pump Prices are Splitting the Holiday Market

US Memorial Day Shoppers: Surging Pump Prices are Splitting the Holiday Market

Explore how rising gas prices and inflation are splitting US Memorial Day shoppers into premium homemakers and budget-conscious micro-splurgers.

10% Better Volume, 25% Lower CPC. How Precision Targeting Drove Unprecedented Efficiency for Hello Kitty: Island Adventure

10% Better Volume, 25% Lower CPC. How Precision Targeting Drove Unprecedented Efficiency for Hello Kitty: Island Adventure

Scaling Global Awareness and High-Intent Traffic for 'The Midnight Walk' with 156% Higher-Than-Forecast Engagement

Scaling Global Awareness and High-Intent Traffic for 'The Midnight Walk' with 156% Higher-Than-Forecast Engagement

Fifty Shortlisted for two Awards at The Drum Marketing Awards EMEA 2026

Fifty Shortlisted for two Awards at The Drum Marketing Awards EMEA 2026

Fifty celebrates double shortlist at The Drum Marketing Awards EMEA 2026

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