Fifty Team
Silverstone Appoints Fifty As New Media And Audience Intelligence Partner To Drive Year-Round Growth Beyond The British Grand Prix
Strategic partnership will see iconic motorsport venue use AI-powered insights and media solutions to build always-on demand across its growing portfolio of experiences.
What The Celebrity Traitors Can Teach Brands About Connecting Talent, Audiences And Media
A deep dive into what The Celebrity Traitors teaches marketers about choosing the right talent and connecting with audiences using data.
Formulate XP Announces Five Driving Partners
Formulate XP announces its five Driving Partners: Diagonal Communications, Sylver Entertainment, Fifty, Collaborate Global and Quokka Group.
The Best Fashion Moment Might Not Be on the Retail Calendar
In part three of Fifty’s Retail Fashion Playbook, we mapped nine fashion audience Tribes against against the moments that matter throughout the year, from traditional retail peaks to festivals, sport, travel and cultural occasions.
Bentley Motors Deploys Fifty's Platform To Support Global Audience Strategy
Luxury auto brand adopts AI-powered audience intelligence solution to build a deeper understanding of car culture, adjacent cultural communities and audiences across global markets
Sol De Janeiro Lifts UK Brand Awareness By 11% With Audience-Led Media
How Fifty used audience intelligence, multi-platform media and publisher partnerships to build awareness and consideration for Sol de Janeiro’s Delícia Drench range.
How Brands Can Own the Moments Nobody Else Does
What if your next big brand moment is one nobody owns yet? Discover how audience intelligence can uncover untapped cultural opportunities.
Your Audience Competitor Might Not Be the Brand You Expect
In part two of Fifty’s Retail Fashion Playbook, we put 10 fashion brands under the microscope, comparing their audience fingerprints to uncover what sets their customers apart.
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