Fifty Team
Sol De Janeiro Lifts UK Brand Awareness By 11% With Audience-Led Media
How Fifty used audience intelligence, multi-platform media and publisher partnerships to build awareness and consideration for Sol de Janeiro’s Delícia Drench range.
How Brands Can Own the Moments Nobody Else Does
What if your next big brand moment is one nobody owns yet? Discover how audience intelligence can uncover untapped cultural opportunities.
Your Audience Competitor Might Not Be the Brand You Expect
In part two of Fifty’s Retail Fashion Playbook, we put 10 fashion brands under the microscope, comparing their audience fingerprints to uncover what sets their customers apart.
How Fifty Delivered 29.5 Million Impressions and a 500% Peak Traffic Spike for Doves Farm’s FREEE Launch
Discover how Fifty drove 29.5M impressions and a 500% traffic spike for Doves Farm's FREEE launch using tailored social targeting and audience intelligence.
Three Nominations, Two Awards: Fifty Shortlisted Across The Wires & Global Digital Excellence Awards 2026
Fifty celebrates multiple shortlists at The Global Digital Excellence Awards and The Wires 2026.
From Terrace Culture to Trail Kits: The Many Routes Into Fashion
The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.
How Audience Intelligence Can Sharpen Back-to-School Media Strategy
Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.
From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media
Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
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