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Fifty Shortlisted for two Awards at The Drum Marketing Awards EMEA 2026
Fifty celebrates double shortlist at The Drum Marketing Awards EMEA 2026
Beyond the Runner: Decoding the Tribes of Marathon Participants for Sportswear and Athletic Brands
Discover how understanding runner motivations, from performance to culture, unlocks smarter media strategies and real growth for sportswear and athletic brands.
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Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director to Support Global Expansion Of Audience Intelligence Solutions
Technology-first media partner, which helps brands and agencies grow through smarter strategy, planning and activation, expands marketing and commercial teams.
Stonegate Group Appoints Fifty As Strategic Media Partner Ahead Of World Cup
UK’s largest pub operator selects AI-powered audience intelligence and media solutions partner to lead strategy and buying ahead of summer soccer surge.
The Billionaire’s Calendar: Decoding the Elite Event Circuit
Reach High-Net-Worth individuals with precision by decoding elite events and the audience data driving successful luxury media planning.
Beyond the Box Office: The Audiences Shaping the UK's Biggest Film Releases
Learn how Fifty’s AI decodes the audiences driving hype for major UK film releases.
From Mass-Marketing Holy Grail to Precision Targeting: Strategic Segmentation for the UK Super Bowl Audience
Discover how UK brands can use audience intelligence and precision targeting to activate distinct Super Bowl audience tribes and drive measurable ROI.
Dissecting the Voter Landscape: US Election 2024
Our Technology is uniquely placed to understand audiences and critically what matters to them. For a month, we have focused these capabilities on the US Election, making sense of this ever increasingly complex landscape.
Using YouTube Ads for Connected TV or Mobile Device Viewing
In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
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