SMARTER GROWTH
FOR AMBITIOUS
BRANDS
Engage consumers with Living Intelligence
From challenger launches to category leaders, Fifty reveals what drives consideration, conversion, and repeat purchase. We turn that intelligence into precise, high-performing media strategies.
Reach the customers who matter most, increase conversion across D2C and retail, and grow market share with human-first audience intelligence and agentic AI media solutions.
Turn cultural and behavioural insight into retail and e-commerce performance.
Fifty's Living Intelligence helps brands by revealing the real-world communities, signals, and behavioural drivers that influence how consumers discover, evaluate, and purchase, which allows brands to:
- Increase conversions - by reaching high-value shoppers at the moments that matter
- Launch new products with confidence - by identifying and activating early adopters
- Accelerate retail & e-commerce growth - by improving performance across every channel
- Build long-term customer loyalty - by deepening audience understanding
Audience strategy & insights
Understand
Find the consumers who fuel growth
Fifty Tribes identifies the consumer communities shaping category demand, from "deal-seeking shoppers" to "healthy foodies". By mapping real connections, we segment audiences with precision, identify unique media opportunities, and help brands develop marketing strategies that turn awareness into measurable commercial results.
Living Intelligence
Engage
Understand why consumers buy
AudienceAI acts as a strategist on anything from messaging, creative concepts, packaging, and positioning. Ask your audience anything and get an immediate AI generated response tailored to our unique understanding of your Tribes. Gain clarity on what motivates purchase, how sentiment shifts, and how to stay aligned with evolving trends and shopper priorities.
Media Planning & Execution
Action
Turn consumer insight into retail performance
AudienceAI transforms audience insights into optimised omnichannel media plans that drive sales and brand lift across social, display, and programmatic, in an instant. Our media specialists execute and optimise campaigns built to drive ROAS, conversion, brand lift, and sustained demand.
Reporting & optimisation
Optimise
Maximise sales impact with real-time insight
Our real-time reporting dashboard brings every audience, channel and creative into one transparent view. This provides clear, detailed insights into campaign performance, enabling real-time optimisation. By continuously monitoring key metrics, we adjust strategies on the fly to maximise impact, enhance ROI, and ensure campaigns align with business goals, to deliver measurable results.
Service from our world class team
Elevate
Brand growth experts focused on reach, relevance, and real outcomes
Our brand specialists bring experience across fast-moving consumer categories, long-term brand building, and performance-driven activation. We understand how to balance scale with relevance, and how media decisions impact both short-term results and long-term brand health.
Through our managed services, our team works closely with you to plan, execute, and optimise campaigns that drive awareness, consideration, and action. We continuously refine strategies based on performance insights, ensuring your media investment works harder over time.
A decade of delivering strategic outcomes for the world's leading brands
Fifty insights
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
Ready
to
grow?
Discover how customer behaviour is changing, and how AI-driven intelligence, guided by category experts, can unlock faster, smarter media decisions for your brand.
