A powerful team: Fifty & Juice announce new partnership

Written by
Fifty Team

06 Mar, 2024

Fifty and Juice have teamed up to provide startups and challenger brands with a comprehensive growth solution like no other.

Having an in-depth understanding of one’s audiences is key for brands to engage with their customers and propel rapid growth. Pairing Fifty’s expertise in audience understanding and digital marketing with Juice’s access to long-term, flexible and non-dilutive funding partnerships, we are proud to offer brands the tools to capture market share and fuel their growth.

Through our partnership, we will be offering brands a unique package that will combine funding solutions with:

- A free audience insights & competitor landscape study.
- An optional digital media audit including a review of the company’s User Journey, Google Analytics, Social Channels, and Creative Capabilities.
- An optional 1-2-1 digital strategy session based on the digital media audit to advise on channel selection and potential growth strategy.

Working with clients ranging from startups to larger global corporations such as Hasbro and Amazon, both Fifty and Juice have proven experience in driving brand growth.

Patrick Cook, Senior Commercial Manager at Fifty comments:

‘Supporting the growth of ambitious brands has always been a key part of our mission. Juice is the perfect fit for us, given their strong focus on growing brands. By combining our joint expertise and shared passions, we’ll be offering businesses top-tier capabilities to fuel their growth and realise their objectives. I’m really excited to help these businesses reach their full potential.’

Delilah Saxena, Business Development Associate at Juice expands:

‘This partnership is very much in line with our core values at Juice. While Juice already stands out by giving companies access to our in-house marketing experts and Juice insights platform, teaming up with Fifty adds another layer to our offering. This collaboration allows us to provide clients with a more comprehensive growth strategy. We’re excited about the partnership and believe it will boost our capabilities, offering clients even more opportunities to succeed.’

Fifty activates audience insight through unrivalled human understanding, media execution strategies and sustainable technologies to create groundbreaking digital campaigns. We provide brands with an in-depth understanding of their customers so that they can engage them effectively and in real-time across all channels.

Juice is an active funding partner that provides non-dilutive financing to help scale both marketing and stock efforts for exciting, innovative and technology-enabled businesses. We act as a one-stop-shop for our investee businesses providing them with flexible funding solutions as well as operational and market expertise.

To find out more, please reach out to Patrick, at [email protected] or Delilah at [email protected]

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