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In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.

Fifty Journeys: Grig

Meet our Senior Software Engineer, Grig!

Touchdown! Uncovering the Fans of the Six Nations Championship

A deep dive into the audiences tuning into this year’s legendary Rugby tournament.

Wrapping Up 2023 with 13 Awards Shortlisted

Fifty is Shortlisted for a Total of 13 Different Awards Throughout 2023

Ending the Year with a Big Win at the Growing Business Awards

Fifty wins B2B Business of the Year: Medium at the 2023 Growing Business Awards

Fifty Places 35th in the UK Fast Growth 50 Index

The Fast Growth 50 Index names Fifty as one of the fastest growing companies in London.

Fifty Journeys: Arvind

Meet our Finance Assistant, Arvind!

Fifty’s Campaign Wins Best Use of Data at the Business and Tech Awards

Our Red Roses & The World Cup campaign named a winner at the Business and Tech Awards.

The True Value of International Audiences: US Soccer Fans

Revealing, segmenting and understanding US Soccer Fans & highlighting the best strategies to engage them

Fifty Wins Best Marketing Campaign at the European Agency Awards

Another successful nomination sees Fifty as a winner at the European Agency Awards.

The Soaring Growth of Gaming

The audiences enthralled by gaming and ready to be engaged now

The Untapped Value of Women's Sports Fans

How Rights Holders and Brands can use new data to deepen their understanding of women’s sport fans.

Charting the rise of the Woman's World Cup

Discover the huge buying power of Women’s Sports Fans today

Fifty Gets Flexified

Fifty takes a step forwards, undergoing verification by Flexa to celebrate our flexible working policies.

Fifty introduce cutting-edge sustainable technologies to deliver greener, high-performing activations

Fifty's new solution empowers ours clients and partners to track, record and shape the impact of their advertising solutions

Greenwashing: who's talking about it and what are their priorities?

With 'climate crisis' becoming an increasingly important part of our vocabulary, we set out to find out who's talking about greenwashing.

Fifty Gets TAG Brand Safety Certified

In a win for our clients and for us, Fifty has received the 'Brand Safety Certified' accreditation from TAG.

Renew, Reuse, Relove: Who's shopping on the biggest pre-loved clothing apps?

Compare and contrast the pre-loved shoppers across the US and UK apps

Guys and Dolls: Deep Dive into the Barbenheimer Audiences

Barbenheimer is an internet phenomenon, join us as we take a look into the audiences for each film.

Five Minutes With: B Corp - Who’s Buying It?

As B Corp gains speed as a global movement, who's seeking out certified brands?

TikTok Advertising in a Data Privacy-Focussed World

A look inside the TikTok landscape and how brands can take advantage

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

Five Minutes With: Apple Vision Pro

With Apple's Vision Pro set to launch in early 2024, take a look at who's talking about it.

Decoding AI: Has Public Opinion on the Tech Changed?

Dissecting the audiences discussing AI and where they stand on the evolving tech

Question…? Who Will Be Attending Taylor Swift’s UK Eras Tour?

With the UK leg of Taylor Swift's Eras Tour just around the bend, we ran a study to find out who will be in the stands.

No Harm, No Foul: Messi's Move Creates a Global Fan Shift

A geographic look at Inter Miami's follower base on the back of Messi's move

The Immediate Opportunity in Women’s Sport - Read Fifty's groundbreaking report

Why brands, rights holders and sponsors need to get involved in Women's Sport now.

Fifty Journeys: Anja

Meet our Performance Manager, Anja!

Game-Changers: The Audience Evolution of Video Game Adaptations

A look into the audiences of the biggest video game franchises and their film/series counterparts

'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation

Join the discussion around the newest Zelda release, one of the most highly anticipated video games of 2023.

A Link to the Future - Who Will Be Playing 'The Legend of Zelda: Tears of the Kingdom'?

The Legend of Zelda: Tears of the Kingdom is almost here - we ran a study to find out who will be playing.

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