FILL EVERY SEAT,
GROW EVERY
AUDIENCE
Engage audiences with Living Intelligence
From live events and theatre to streaming launches and audio premieres, Fifty reveals how audiences discover, engage, and convert. We turn that intelligence into precise, high-performing media strategies.
Drive ticket sales, viewership, and long-term fandom across every channel with human-first audience intelligence and agentic AI media solutions.
Turn cultural signals into commercial success with precise activation and predictable growth.
Fifty's Living Intelligence shows you which audiences drive attention, hype, purchase, and repeat engagement, powering smarter acquisition, stronger engagement, and measurable for marketers. We help you:
- Increase ticket sales & subscriptions - reach audiences most likely to attend & subscribe
- Drive discovery for new releases - introduce shows and franchises to the right audiences
- Build long-term fandom - understand what keeps audiences engaged and coming back
- Deliver measurable ROI - by optimising performance across every channel and campaign
Audience strategy & insights
Understand
Find the fans who buy tickets and subscribe
Fifty Tribes identifies the communities shaping entertainment culture, from "musical theatre fans" to "comedy podcast listeners,". Unlike off-the-shelf segments, we identify Tribes that are unique to every client, so you get a clear view of who drives interest and conversion be it across film, theatre, streaming, audio, or live events.
Living Intelligence
Engage
Understand what makes your content a must see
AudienceAI acts as a strategist on anything from messaging to creative strategies and more. Ask your audience anything and get an immediate AI generated response tailored to our unique understanding of each unique Tribe, from perceptions on your content, talent, genres, trailers, and creative direction. This gives you the intelligence to craft compelling storytelling and stronger messaging.
Media Planning & Execution
Action
Turn anticipation into attendance, fast
AudienceAI transforms audience intelligence into actionable, omnichannel media strategies in seconds. From performance campaigns for live theatre to awareness drives for global streaming launches, our entertainment specialists activate and optimise spend to drive maximum attendance, viewership, and subscription growth.
Reporting & optimisation
Optimise
Maximise revenue with real-time optimisation
Our reporting dashboard provides a transparent, granular view across audiences, channels, and creative. This enables real-time optimisation at key moments from previews to closing nights or premiere weekends, to maximise reach, ROI, and audience retention.
Service from our world class team
Elevate
Entertainment media specialists who know how audiences discover, watch, and rewatch
Our entertainment experts bring hands-on experience across film, TV, streaming, and live entertainment. We understand the discovery journey, the importance of timing, and the role media plays in driving both immediate viewing and long-term audience growth.
With our managed services, you gain a specialist team that handles strategy, activation, and optimisation, continuously refining campaigns based on audience signals and performance data. From blockbuster launches to sustained catalog growth, we help you maximise impact across every stage of the audience lifecycle.
A decade of delivering strategic outcomes for the world's leading brands
Fifty insights
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
READY TO
BUILD
BLOCKBUSTER
DEMAND?
Discover how entertainment audiences are discovering and engaging with content, and how AI-driven intelligence, guided by category experts, can drive attendance, viewership, and lasting fandom.
