BUILD GLOBAL
SPORTS FANDOM
Drive Fan acquisition with Living Intelligence
From ticketing and merchandise to streaming and sponsorship, Fifty reveals what drives fan discovery, engagement, and loyalty. We turn that intelligence into precise, high-performing media strategies.
Unlock real fan motivations, grow global fandom, and maximise lifetime value across markets with human-first audience intelligence and agentic AI media solutions.
Turn fan insight into precise activation and predictable growth.
Fifty's Living Intelligence uncovers the motivations, passions, and cultural signals that fuel sports fandom, helping rights holders, sports brands, and teams grow audiences with precision and impact. We help you:
- Grow global fanbases - by reaching new fans across regions and demographics
- Increase ticket & membership sales - targeting high-intent fans most likely to attend
- Boost merchandise & e-commerce - by activating data-backed audiences ready to buy
- Strengthen sponsor value - by delivering measurable exposure, engagement, and reach
Audience strategy & insights
Understand
Find the fans who matter most
Fifty Tribes uses proprietary data built over a decade, and enabled by AI to identify highly specific fan tribes unique to each client, from "Global Sports Lovers" to "High-Octane Aficionados." This gives you a deep understanding of the audiences who influence attendance, loyalty, spend, and advocacy.
Living Intelligence
Engage
Understand what fans really care about
AudienceAI gives you on-demand answers to the questions that shape your campaigns. Explore fan motivations, preferred messaging, and the cultural trends driving interest in your sport, team, or brand. Ask any question and get immediate answers unique to your Tribes, that enable more personalised communication that drives deeper emotional connection.
Media Planning & Execution
Action
Turn insights into ticket sales and revenue
AudienceAI transforms fan intelligence into optimised omnichannel media plans in seconds. Our sports media experts activate campaigns across addressable channels including paid search, social, and programmatic channels, optimising for attendance, engagement, sales, and sponsorship.
Reporting & optimisation
Optimise
Continuous improvement with real-time results
Our real-time reporting dashboard brings every audience, channel and creative into one granular view. This provides clear, detailed insights into campaign performance, enabling real-time optimisation, and continuously improving outcomes.
Service from our world class team
Elevate
Sports media expertise that turns fans into lifelong supporters
Our sports specialists understand the emotional connection between fans, teams, leagues, and brands. From seasonality and live moments to fandom behaviours across devices, we know what drives engagement in the sports ecosystem.
Our managed services team works as an extension of your marketing function, helping you plan, activate, and optimise campaigns that capitalise on real-world moments and long-term fan value. The result is smarter spend, stronger engagement, and performance that holds up long after the final whistle.
A decade of delivering strategic outcomes for the world's leading brands
Fifty insights
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
Ready
to
grow?
Discover how fan behaviour is evolving, and how AI-driven intelligence, guided by category experts, can help you grow global fandom and maximise commercial value.
