The True Value of International Audiences: US Soccer Fans

Written by
Lucie Pearce

Insights by
Josh Tompkins

03 Nov, 2023

There is a huge disconnect between the considerable revenue fuelled by international fans and an understanding of this audience. While this disconnect is a threat to brand growth, it is also an opportunity.

In our latest report, we break down US soccer fans and showcase the revolutionary approach that leading teams, leagues and brands are utilising to capture this highly-valuable audience.

Fifty's unique insights combines with industry research to reveal major takeaways, including:


1. US football fans are Middle-Class affluent audiences with ample disposable income to invest in their passions and hobbies.

2. Female Soccer Fans make up a far larger proportion of the US soccer fanbase compared with other countries.

3. International Fans are a varied, diverse audience; brands, teams and leagues can no longer rely on outmoded data to reach them.

We deep-dive into marketing strategies that work:

1. Enhance your fanbase by engaging them at a grassroots level.

2. Aligning with popular players and teams can extend your reach and engage new audiences.

3. Create a deeper audience connection through in-depth behind the scenes content.

4. Leverage brand partnerships to gain new fanbases.

5. Collaborations with up-and-coming influencers can help brands reach younger audiences.

Read the report here today.

Using YouTube Ads for Connected TV or Mobile Device Viewing

In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.

Related Articles

Using YouTube Ads for Connected TV or Mobile Device Viewing

In this post, we discuss the evolving media offering from YouTube. Highlighting their reintroduction of non-skippable ads during sit-back viewing on Connected TV. As well as how very short form ads provide a more TikTok like scroll-through viewing ad engagement opportunity when viewers use a mobile device.

Fifty Delighted That 4 New Award Entries Have Been Shortlisted

Fifty Delighted That Our 4 Award Entries Have Been Shortlisted 

Running the Distance: How Runna and Russ Cook are Changing the Game

On April 7th, Russ Cook finished running the entire length of Africa.

Decathlon UK Selects Fifty as Media Agency Partner to Fuel Growth with AI-Driven Strategies

Leading sports retailer Decathlon UK, has announced Fifty as its new technology-led media agency partner.

A powerful team: Fifty & Juice announce new partnership

Fifty and Juice have teamed up to provide startups and challenger brands with a comprehensive growth solution like no other.

Fifty Journeys: Grig

Meet our Senior Software Engineer, Grig!

Touchdown! Uncovering the Fans of the Six Nations Championship

A deep dive into the audiences tuning into this year’s legendary Rugby tournament.