There is a huge disconnect between the considerable revenue fuelled by international fans and an understanding of this audience. While this disconnect is a threat to brand growth, it is also an opportunity.
In our latest report, we break down US soccer fans and showcase the revolutionary approach that leading teams, leagues and brands are utilising to capture this highly-valuable audience.
Fifty's unique insights combines with industry research to reveal major takeaways, including:
1. US football fans are Middle-Class affluent audiences with ample disposable income to invest in their passions and hobbies.
2. Female Soccer Fans make up a far larger proportion of the US soccer fanbase compared with other countries.
3. International Fans are a varied, diverse audience; brands, teams and leagues can no longer rely on outmoded data to reach them.
We deep-dive into marketing strategies that work:
1. Enhance your fanbase by engaging them at a grassroots level.
2. Aligning with popular players and teams can extend your reach and engage new audiences.
3. Create a deeper audience connection through in-depth behind the scenes content.
4. Leverage brand partnerships to gain new fanbases.
5. Collaborations with up-and-coming influencers can help brands reach younger audiences.
