It’s no surprise that women’s sport is growing. As of 2022, sponsorship deals have steadily increased and many women’s clubs have experienced a surge in social reach, now even challenging major men’s sports
Yet, few brands are capitalising on this growing opportunity. Our latest report, created with our partners at The Sports Consultancy, takes a deep dive into the unique audiences that make up Women’s Sports Fans and how this knowledge can help support brands to make more informed investment decisions.
Our insights reveal that Women’s Sports Fan are:
1. Highly differentiated, unique audiences that are distinct from fans of men's sports.
2. Positive and values-driven with an opportunity to create long-lasting and authentic customer relationships.
3. Valuable decision makers that will notice, recall, and recommend your brand in greater numbers than fans of men's sports.
4. Non-homogenous, encompassing a variety of different audience tribes each with distinct ways of responding to brands.
5. Actively following women's sports now and offering immediate potential value.
Waiting for women's sports to catch up to the reach and fame of established men's properties would be a mistake. Learn about the different fans following women's sports now and how your brand can reach this highly valuable and largely untapped audience!
