The Women’s World Cup has seen a tremendous rise in popularity throughout the past 10 years.
In our latest report, we highlight the many opportunities available for brands, sponsors and rights holders to understand and learn about this valuable audience. If you want to reach this highly engaged, rapidly expanding fanbase the time to act is now!
Fifty's unique insights combines with industry research to reveal three major takeaways:
1. The Women’s World Cup has an enormous social reach and viewership, outstripping many of the men’s challenger sports.
2. Interest in the Women’s World Cup continues to grow, as it is the fastest growing entity across the sporting landscape.
3. Fans of the Women’s World Cup are engaging much more positively with the sport than fans of the Men’s World Cup, fostering a culture of positivity. This offers an immediate opportunity to brands and sponsors to build communities and drive positive social outcomes.
We deep-dive into the audiences engaging with the Women’s World Cup, showing that:
1. A unique core fanbase for female football has emerged, separate from the men's football fanbase.
2. The Women's World Cup audience is highly diverse, encompassing different groups that cannot be targeted with a one-size-fits-all approach.
3. The Women's World Cup offers the strongest reach into female audiences.
Learn more about the specific audiences involved in the Women’s World Cup and why this is the area to get involved in immediately with our full report here.
