White Papers

The Soaring Growth of Gaming

22 Sept, 2023

The objective of our latest report is to equip developers and publishers with a deeper understanding of the global gaming audience landscape.

We will uncover the audiences of popular gaming genres, world-leading games and deep dive into the world of BattleBit Remastered. The key to growing your audience is by truly understanding the various nuanced and distinct gaming audiences - and targeting them effectively.

Our insights reveal 3 major takeaways for developers and publishers:

Understand Your Audience
5 key tribes make up most of the audience of the 8 games we analysed. Understanding the nuances of different gaming audiences is key to knowing who’s best to target next.
Reach Audiences That Matter
As conversation around BattleBit starts to wane, they have an opportunity to target other highly engaged gamers, like Nerdish Netizens that will appreciate the game’s unique design.
Work Smarter Not Harder
Understanding your audience and using Fifty’s OmniAudience AI to directly target audiences can help the fragmentation problem faced by the gaming industry.

Learn more about the specific audiences involved in Gaming and understand why this is the area to get involved in immediately.

Download the full report here.

The Untapped Value of Women's Sports Fans

Read Full Article

Trends & Insight

From Terrace Culture to Trail Kits: The Many Routes Into Fashion

The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.

Check out our latest white paper in partnership with our friends at Guerillascope. The global online grocery market is moving FAST. With market value expected to reach over $2 billion by 2030, the industry's exponential growth reflects a paradigm shift in consumer behaviour driven by cost, convenience and value. Read our findings here.

White Papers

A Changing World: The Evolution of Giving

Using advanced audience analysis to understand emerging behaviours and motivations  behind charitable giving.

White Papers

The Power of Prospecting in a Privacy-First Era

As tech giants Apple and Google tussle over privacy, digital advertisers need to focus on better prospecting.

White Papers

Next-generation Consumer Insight: Understanding the science behind Fifty

In the age of attention scarcity, targeting the right customer, at the right time, on the right platform has never been more critical. Here's how you do it.

White Papers

Outside The Box: How audience intelligence can power non-endemic advertising.

Using the Fifty platform to uncover non-endemic advertising opportunities.

White Papers

Humanising Data: Understanding The People Within Audience Segmentations

Fifty examine two very different sectors: fast food and banking to showcase how Fifty can transform data into real-life insights, finding people amongst the segments.

White Papers

Viral Disruption and a Post-Pandemic World

Analysing COVID-19’s seismic effect on long-term social and economic macro trends using contextual and social data

Trends & Insight

From Terrace Culture to Trail Kits: The Many Routes Into Fashion

The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.

Trends & Insight

How Audience Intelligence Can Sharpen Back-to-School Media Strategy

Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.

Trends & Insight

From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media

Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.

Trends & Insight

Tom Holland, Spider-Man and The Odyssey: What Audience Intelligence Reveals for Media Strategy and Planning

Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.