The objective
of our latest report is to equip developers and publishers with a
deeper understanding of the global gaming
audience landscape.
We will uncover the audiences of popular gaming genres, world-leading games and deep dive into the world of BattleBit Remastered. The key to growing your audience is by truly understanding the various nuanced and distinct gaming audiences - and targeting them effectively.
Our insights reveal 3 major takeaways for developers and publishers:
- Understand Your Audience
5 key tribes make up most of the audience of the 8 games we analysed. Understanding the nuances of different gaming audiences is key to knowing who’s best to target next. - Reach Audiences That Matter
As conversation around BattleBit starts to wane, they have an opportunity to target other highly engaged gamers, like Nerdish Netizens that will appreciate the game’s unique design. - Work Smarter Not Harder
Understanding your audience and using Fifty’s OmniAudience AI to directly target audiences can help the fragmentation problem faced by the gaming industry.
Learn more about the specific audiences involved in Gaming and understand why this is the area to get involved in immediately.
