SMARTER GROWTH
FOR AGENCIES
Turn intelligence into activation with Living Intelligence
From pitch strategy to always-on activation, Fifty reveals deeper audience insight that sharpens planning, creative, messaging, and performance. We turn that intelligence into scalable, client-ready media strategies.
Deliver faster workflows, predictable outcomes, and stronger results for every client with human-first audience intelligence and agentic AI media solutions.
Trusted by leading agency holding groups, media, and creative partners to turn intelligence and automation into agency advantage.
Fifty helps agencies, from global holding groups to independent creative and media partners, win more work and deliver stronger results. Our audience intelligence and agile execution sharpen strategy, strengthen messaging and creative direction, improve planning efficiency, and give you an edge in pitches and client expansion.
- Win more pitches & briefs - by bringing visibly differentiated audience intelligence
- Strengthen creative & strategy - by validating messaging with real audience insight
- Accelerate planning & activation - with AI-enabled managed services
- Improve performance & ROI - by optimising campaigns across every channel
- Grow share of wallet & trust - by delivering transparent, real-time reporting
Audience strategy & insights
Understand
Reveal the Tribes behind culture, influence, and behaviour
Fifty Tribes uncovers the cultural, behavioural, and interest-based communities shaping buying, viewing, and engagement. Your teams gain a distinct insight layer to shape strategy, creative direction, brand storytelling, and media recommendations that stand out in the room.
Living Intelligence
Engage
Test ideas, explore motivations, and refine creative angles in seconds
AudienceAI becomes a strategist your teams can access at any moment. Ask questions, test routes, refine tone, and pressure-test thinking using real, culturally resonant audience intelligence. Ground big ideas in authentic insight to improve creative win rates.
Media Planning & Execution
Action
Turn great ideas into high-performing media plans and execution
AudienceAI transforms audience intelligence into precise, omnichannel activation strategies instantly. Accelerate planning workflows and execute digital campaigns with precision, allowing your teams to maintain strategic control while leveraging managed service for agility and measurable commercial impact.
Reporting & optimisation
Optimise
Deliver transparent performance your clients can trust
Fifty's real-time reporting dashboard unifies every audience, channel, and creative into one clear view. Your teams move from reactive to proactive optimisation, gaining performance clarity that improves future thinking and increases client confidence.
Service from our world class team
Elevate
Audience specialists focused on strategy, creativity, and performance
Our team works with media, creative, and integrated agencies, bringing category-specific audience intelligence that strengthens brief responses, sharpens messaging, and informs creative strategy and testing. We understand how insight needs to land differently for planners, strategists, and creatives, and how to turn it into work that wins and performs.
Through our managed services, we support agencies across planning, execution, and optimisation, combining hands-on expertise with AI-enabled activation. We help teams move faster, test smarter, and optimise continuously, so campaigns deliver stronger results and agencies deliver greater value to their clients.
A decade of delivering strategic outcomes for the world's leading brands
Fifty insights
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
Ready
to
win?
Discover how audience behaviour is shifting, and how AI-driven intelligence, guided by category experts, can sharpen strategy, improve performance, and help you win more client work.
