Tackling complexity: Stonegate Group’s playbook for a winning World Cup
It’s all to play for: The 2026 World Cup briefing for brands
Source: Campaign UK
The 2026 FIFA World Cup will be the largest in history, spanning three nations and connecting billions of fans. For brands, it’s an unparalleled chance to shape culture, engage younger audiences and make a measurable impact.
Fifty was proud to partner with Campaign UK as a sponsor for their half-day summit held at Fulham Football Club - Craven Cottage on March 17. It brought together leaders from marketing, media, creative and technology to share insights on how brands can successfully tap into one of sport’s biggest cultural moments, the FIFA World Cup. Through keynotes, panels and networking, the industry leaders dove into the strategies and trends that will define the tournament’s advertising landscape. Watch the recording to explore how to win on and off the pitch.
Our CEO, Simon Shaw delivered the opening keynote session alongside Joe Comiskey, Digital Director at Stonegate Group, exploring our recently announced partnership with Stonegate Group. Simon and Joe unpacked how we're working together to turn the audience and operational complexities of the World Cup into a competitive commercial advantage.
They explored the diverse audiences that define the World Cup, the complexity and unpredictability that comes with shifting teams and cultural moments, and how to turn that volatility into a clear, actionable strategy that drives results.
Fifty's session also featured a live platform demo showcasing how our Audience Operating System is driving media innovation for the UK’s largest pub group.
Read the press release announcing Fifty's being appointment as strategic media partner to StoneGate Group, where we will lead media strategy and buying across its portfolio of brands, including Slug & Lettuce, Popworld, Be At One and Craft Union.
If you'd like to know how we might be able to support you. Reach out to us for a demo.
