Our Approach

Insights

We’ve pioneered a new way to understand gaming audiences

The proprietary Fifty platform uses large-scale social media analysis and AI to reveal custom growth audiences of gamers. This enables game publishers to create targeted performance media strategies that drive engagement, improve ROI, and foster stronger connections with gaming audiences no matter where they are.

MEDIA PLANNING

We use AI to build the most elevated media plans on the market

Fifty’s AI-driven media planning services deliver precise, data-backed strategies in record time. By utilising Fifty’s OmniAudience AI tool, we ensure maximum engagement, cost efficiency, and reach, empowering publishers to connect with their target audiences more effectively and drive growth.

MEASUREMENT AND OPTIMISATION

We supercharge results with real-time Optimisation

Fifty provides transparent reporting and real-time optimisation, providing clear, detailed insights into campaign performance. By continuously monitoring key metrics, we adjust strategies on the fly to maximise impact, enhance ROI, and ensure campaigns align with business goals, fostering trust and delivering measurable results.

THE MOST ADVANCED REPORTING
DASHBOARDS IN GLOBAL ADTECH

it really works

STORE UPLIFT

Steam, Epic and console stores

200–300%

Increased ROI

Average Boost

Page position

Wish lists

Pre-orders

Social Success

Driving clicks from platforms to games

+220%

CTR

Average boost on game launches

+450%

Improved CTR

Major game & DLC launch

MAXIMUM AWARENESS

Innovative, high-impact placements

+300%

VTR

Average boost on game launches

+127%

Improved VTR

Major game & DLC launch

Growth Audiences

Providing incremental reach and results

+364%

CTR improvement (benchmark)

+100%

CPC improvement (benchmark)

+150%

Increase in sign-ups

Using custom audiences to hyper-target gamers for industry giant

200–300%

Increased ROI

Average Boost
Page position

Wish lists

Pre-orders

+220%

CTR

Average boost on game launches
+450%

Improved CTR

Major game & DLC launch

+300%

VTR

Average boost on game launches
+127%

Improved VTR

Major game & DLC launch

+364%

CTR improvement (benchmark)
+100%

CPC improvement (benchmark)
+150%

Increase in sign-ups

Using custom audiences to hyper-target gamers for industry giant

Steam, Epic and console stores

Driving clicks from platforms to games

Innovative, high-impact placements

Providing incremental reach and results

Scroll

Proven Track Record Across
Indies and AAA Studios

Rhys Tomas
Senior Client Success Manager

Josh Tompkins
Managing Partner

Matt Sandlant
Head of Programmatic Trading

Louise Gaynor
Head of Gaming

Storm Keys
Managing Partner, Gaming

Danielle Smith
Head of Social

Alice Ierace
Insights Manager, Gaming

Guy Parker
Head of Search

Charlie Adshead
New Business Manager, Gaming

The Team

We are gaming veterans backed by a team of over 50 media experts, powering campaigns globally from London to LA. Our technological advantage gives us the ability to operate as a large business, while keeping the speed and agility of a small team.

RHYS TOMAS
Senior Client Success Manager

JOSH TOMPKINS
Managing Partner

MATT SANDLANT
Head of Programmatic Trading

LOUISE GAYNOR
Head of Gaming

STORM KEYS
Managing Partner, Gaming

DANIELLE SMITH
Head of Social

ALICE IERACE
Insights Manager, Gaming

GUY PARKER
Head of Search

CHARLIE ADSHEAD
New Business Manager, Gaming

RHYS TOMAS
Senior Client Success Manager

JOSH TOMPKINS
Managing Partner

MATT SANDLANT
Head of Programmatic Trading

LOUISE GAYNOR
Head of Gaming

STORM KEYS
Managing Partner, Gaming

DANIELLE SMITH
Head of Social

ALICE IERACE
Insights Manager, Gaming

GUY PARKER
Head of Search

CHARLIE ADSHEAD
New Business Manager, Gaming

RHYS TOMAS
Senior Client Success Manager

ready to game?

We’d love to hear about your challenges in finding and reaching your audience, even if you’re not sure what your next step is.

Explore our blog

We play nicely with others

Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.

Integrations