A deep dive into what The Celebrity Traitors teaches marketers about choosing the right talent and connecting with audiences using data. 

In part three of Fifty’s Retail Fashion Playbook, we mapped nine fashion audience Tribes against against the moments that matter throughout the year, from traditional retail peaks to festivals, sport, travel and cultural occasions.

What if your next big brand moment is one nobody owns yet? Discover how audience intelligence can uncover untapped cultural opportunities.

In part two of Fifty’s Retail Fashion Playbook, we put 10 fashion brands under the microscope, comparing their audience fingerprints to uncover what sets their customers apart.

The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.

Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.

Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.

Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

Our Cannes Lions study unveils the "Creative Industry Pioneers" tribe, a highly influential group shaping the future of global business, culture, and luxury.

Wellness tourism is now a complex multiverse. Learn how to reach your ideal wellness audience with audience intelligence.

Explore how rising gas prices and inflation are splitting US Memorial Day shoppers into premium homemakers and budget-conscious micro-splurgers.

Discover how understanding runner motivations, from performance to culture, unlocks smarter media strategies and real growth for sportswear and athletic brands.

Reach High-Net-Worth individuals with precision by decoding elite events and the audience data driving successful luxury media planning.

Learn how Fifty’s AI decodes the audiences driving hype for major UK film releases.

Discover how UK brands can use audience intelligence and precision targeting to activate distinct Super Bowl audience tribes and drive measurable ROI.

Our Technology is uniquely placed to understand audiences and critically what matters to them. For a month, we have focused these capabilities on the US Election, making sense of this ever increasingly complex landscape.

On April 7th, Russ Cook finished running the entire length of Africa.