Fifty’s data can be leveraged via integrations with leading activation partners - launching audience-first digital campaigns in both cookie and cookieless formats could not be easier.

Cookieless Fifty Aurora segments are curated as Deal IDs that can be pushed to any DSP seat required – allowing audience effectiveness in non-cookie environments (Safari, Firefox).

Our cookie-based solution can push audiences to any DSP required for targeting in cookie enabled platforms (Chrome until 2022).