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The Soaring Growth of Gaming

The audiences enthralled by gaming and ready to be engaged now

The Immediate Opportunity in Women’s Football

Why brands and sponsors need to get involved now.

The Power of Prospecting in a Privacy-First Era

As tech giants Apple and Google tussle over privacy, digital advertisers need to focus on better prospecting.

Next-generation Consumer Insight: Understanding the science behind Fifty

In the age of attention scarcity, targeting the right customer, at the right time, on the right platform has never been more critical. Here's how you do it.

Outside The Box: How audience intelligence can power non-endemic advertising.

Using the Fifty platform to uncover non-endemic advertising opportunities.

Humanising Data: Understanding The People Within Audience Segmentations

Fifty examine two very different sectors: fast food and banking to showcase how Fifty can transform data into real-life insights, finding people amongst the segments.

Viral Disruption and a Post-Pandemic World

Analysing COVID-19’s seismic effect on long-term social and economic macro trends using contextual and social data