California Privacy Rights and Data Control
The California Consumer Privacy Act (CCPA) defines personal information broadly and provides California residents with extended rights regarding the collection and use of their personal information.
Data Processing Practices
Fifty Technology processes publicly available social media data to create aggregated audience insights which we share with our clients. We want to be clear about our practices:
1. We only collect publicly available information from social media platforms
2. We do not collect, store, or sell:
- Cookie data
- Email addresses
- Browsing history
- Personal identifiers beyond public social media information
Our Use of Social Media Data
While we do share aggregated audience insights with our clients, this analysis is:
- Based solely on publicly available social media information
- Aggregated at a community or segment level
- Not linked to individual identifiers beyond public social media handles
Managing Your Data
The most effective way to control your data is directly through the social media platforms we source our data from:
X/Twitter:
- Visit Twitter's Privacy Settings: https://twitter.com/settings/privacy
- Make your account private
- Adjust your profile visibility settings
Meta/Facebook:
- Visit Facebook's Privacy Settings: https://www.facebook.com/settings?tab=privacy
- Control your profile and post visibility
- Manage public profile information
Instagram:
- Visit Instagram's Privacy Settings: https://www.instagram.com/accounts/privacy_and_security/
- Switch to a private account
- Control your profile visibility
Your Rights Under CCPA
As a California resident, you have the right to:
- Know what public social media data we process
- Request deletion of any stored public social media data related to your profiles
- Receive information about how we use and share public social media data
To exercise these rights, you can:
- Use the privacy controls on the social media platforms listed above
- Contact us at [email protected]
- Call our California consumer hotline at 1-833-335-0880
For more detailed information about our privacy practices, please review our Privacy Policy.
