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The Cost of Living Crisis Campaigners

Meet the Brits fighting back against soaring costs.

How can high fashion reach new peaks?

How can age-old luxury brands stay relevant in the new world?

Fifty Awards H1 2022

Fifty presented our bi-annual company awards, aka - the Fifties!

Santa hats and suntans: are you gearing up for the holiday season?

‘Tis not quite the season, but marketers should be wrapping up their holiday campaign strategy now.

Richard Lloyd and Simon Shaw on privacy, fragmentation, and sustainability

Fifty's Founder Simon Shaw sits down with Chairman Richard Lloyd to discuss the three key forces shaping the future of digital advertising: privacy, fragmentation and sustainability.

Be The Riot at Fifty

Fifty welcomed Nathan Nalla, Founder and Director of Be The Riot, to lead an inclusive behaviours workshop for Fifty’s Diversity and Inclusion Committee.

Google delays cookie deprecation again. Now what?

The cookie cutting deadline has been pushed to 2024. But should this matter to smart marketers?

How the Lionesses captured the nation’s imagination.

After decades of moving goalposts, women’s football has finally scored.

Simon Shaw and Alex Hawkesworth on the Digital Advertising Landscape

Watch our latest Fifty In Conversation piece to learn more about the digital advertising landscape.

Notes for CMOs: How to track customer change during uncertain times

With the cost of living crisis, your customers’ spending habits will change – here’s how you evolve with them.

Understanding candidates' new follower growth throughout the Tory leadership contest

How does the portrayal of PM candidates in the media and in recent debates align with how they are perceived online?

Revenge Travel

Meet the vacationers proving that revenge is a dish best served abroad.

Fishing for success in the streaming industry

Is it an upstream battle for the likes of Netflix, Hulu, Disney+ and other streaming services?

Fifty appoints new CFO Sarah Rose

Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business.

Who’s actually hustlin’ for a side hustle?

Dive into Shopify's audience and meet the tribes transforming their passions into lucrative side hustles.

Love Island mugs off fast fashion.

Why Love Island’s partnership with eBay is proof that audiences are sick of fast fashion.

The Modern Workplace

Discover the audiences hoping to ditch the ‘9-5’ for more flexible working models, such as WFH and the four-day work week.

The Strange Allure of Nicolas Cage

Dive into the actor's eclectic fanbase to find out why they are watching - or not watching - his movies.

5 Insights into UK Crowdfunders

Understanding the entrepreneurial audiences engaging with UK crowdfunding platforms.

Elon's Twitter Takeover

How different online communities are responding to Elon Musk's $44 billion Twitter acquisition.

Fifty Explains... PPC

What is Pay-Per-Click advertising, where is it used and why?

Crypto Connoisseurs vs Dabblers

Using the Fifty Platform to compare hardcore and amateur crypto audiences.

B Corps: The Audiences Behind The 'B'

Tapping into the audiences engaging with #BCorpMonth and the businesses that make up the B Corp network.

Mental Health & the Post-Pandemic Mindset

Fifty teamed up with Funraisin to uncover which audiences are sparking conversations around mental health on social media.

Fifty Explains… DOOH

How Digital Out Of Home (DOOH) can expand your reach and complementing your digital advertising strategy.

Fifty Explains…the difference between OTT and CTV

Fifty explores the similarities and differences between Over The Top (OTT) and Connected TV (CTV).

FiftyAurora on Travel: Tapping into the national zeitgeist of adventure & escapism.

Using Fifty's cookieless targeting solution to tap into the audiences driving the resurgence of the travel sector.

For most Australians, cookies are already irrelevant

With the demise of cookies set for 2023, brands and agencies are scrambling to find a new solution. But for most Australians, cookies are already irrelevant.

Actiph Water

How Fifty supported the brand’s rapid expansion into multiple new markets through a hyper-focused, data-led targeting strategy.