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Has The World Cup Controversy Been Pushed to the Sidelines?
Have World Cup fans drowned out the controversy surrounding host country Qatar?
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Canary In A Crypto Mine: Do Recent Events Indicate an End to the Tech Market?
Who is Talking About Crypto Now and What Are They Saying?
More than Milk & Cookies: Who are the Americans Involved in Charities’ Busiest Season?
Comparing the diverse tribes involved in US charities during the Holiday season.
Who is driving this year’s Black Friday frenzy?
Our top takeaways for engaging deal-seeking holiday shoppers.
Simon Shaw and Marcus Abbott on Bentley's Data-Driven Growth Strategy
How Fifty & Bentley collaborated to build the world’s largest study into the interests of High Net Worth Individuals.
Notes for CMOs: Is crypto a trend to cash in on?
Don’t miss out on the hidden opportunities within crypto audiences
Are all gamers created equal?
Comparing the diverse audiences within the modern gaming community.
House of the Dragon vs The Rings of Power
The fans behind the two new series firing up the fantasy genre.
The Cost of Living Crisis Campaigners
Meet the Brits fighting back against soaring costs.
How can high fashion reach new peaks?
How can age-old luxury brands stay relevant in the new world?
Richard Lloyd and Simon Shaw on privacy, fragmentation, and sustainability
Fifty's Founder Simon Shaw sits down with Chairman Richard Lloyd to discuss the three key forces shaping the future of digital advertising: privacy, fragmentation and sustainability.
Santa hats and suntans: are you gearing up for the holiday season?
‘Tis not quite the season, but marketers should be wrapping up their holiday campaign strategy now.
Be The Riot at Fifty
Fifty welcomed Nathan Nalla, Founder and Director of Be The Riot, to lead an inclusive behaviours workshop for Fifty’s Diversity and Inclusion Committee.
Google delays cookie deprecation again. Now what?
The cookie cutting deadline has been pushed to 2024. But should this matter to smart marketers?
How the Lionesses captured the nation’s imagination.
After decades of moving goalposts, women’s football has finally scored.
Simon Shaw and Alex Hawkesworth on the Digital Advertising Landscape
Watch our latest Fifty In Conversation piece to learn more about the digital advertising landscape.
Notes for CMOs: How to track customer change during uncertain times
With the cost of living crisis, your customers’ spending habits will change – here’s how you evolve with them.
Understanding candidates' new follower growth throughout the Tory leadership contest
How does the portrayal of PM candidates in the media and in recent debates align with how they are perceived online?
Revenge Travel
Meet the vacationers proving that revenge is a dish best served abroad.
Fishing for success in the streaming industry
Is it an upstream battle for the likes of Netflix, Hulu, Disney+ and other streaming services?
Fifty appoints new CFO Sarah Rose
Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business.
Who’s actually hustlin’ for a side hustle?
Dive into Shopify's audience and meet the tribes transforming their passions into lucrative side hustles.
Love Island mugs off fast fashion.
Why Love Island’s partnership with eBay is proof that audiences are sick of fast fashion.
The Modern Workplace
Discover the audiences hoping to ditch the ‘9-5’ for more flexible working models, such as WFH and the four-day work week.
The Strange Allure of Nicolas Cage
Dive into the actor's eclectic fanbase to find out why they are watching - or not watching - his movies.
5 Insights into UK Crowdfunders
Understanding the entrepreneurial audiences engaging with UK crowdfunding platforms.
Elon's Twitter Takeover
How different online communities are responding to Elon Musk's $44 billion Twitter acquisition.
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