Changing The Game: Breaking Down The Women's Football Fanbase

Written by
Fifty Team

29 Jun, 2023


Main Topics

Audience Makeup
Who should the audience of Women's sport be? Is it better to transfer the fans of men's sports or build a new one? What would a brand new audience look like?

Tribalism
Our research shows that fans of women's sports have a far lower sense of tribalism than men's sports. What are the drawbacks and benefits of this lack of tribalism?

Commercial Opportunity
How can new brands get value out of partnering with Women's Sport? Why is media activation essential for reaching new women's football audiences and growing brand purpose & story?

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