The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker
22 Feb, 2023
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We’re rounding out our Fifty in Conversation Digital Activation series by highlighting the PPC landscape. Pay Per Click can play a vital role in the success of a campaign, and we recruited our resident PPC expert, Senior Performance Manager Guy Parker to tell us about the benefits, drawbacks and growing trends and strategies to best utilise the ad outlet.
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