The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

Written by
Fifty Team

22 Feb, 2023

We’re rounding out our Fifty in Conversation Digital Activation series by highlighting the PPC landscape. Pay Per Click can play a vital role in the success of a campaign, and we recruited our resident PPC expert, Senior Performance Manager Guy Parker to tell us about the benefits, drawbacks and growing trends and strategies to best utilise the ad outlet.

Want to learn more about Fifty's offerings? Book a demo today or reach out at [email protected].

Notes for CMOs: How to track customer change during uncertain times

With the cost of living crisis, your customers’ spending habits will change – here’s how you evolve with them.

Related Articles

Notes for CMOs: How to track customer change during uncertain times

With the cost of living crisis, your customers’ spending habits will change – here’s how you evolve with them.

Fifty's Big Win at 2023 Global Business Tech Awards

Fifty takes home the award for Best Use of Data at the 2023 Global Business Tech Awards

The Soaring Growth of Gaming

The audiences enthralled by gaming and ready to be engaged now

Changing The Game: Breaking Down The Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

Changing The Game: Breaking Down The Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game