The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

Written by
Fifty Team

22 Feb, 2023

We’re rounding out our Fifty in Conversation Digital Activation series by highlighting the PPC landscape. Pay Per Click can play a vital role in the success of a campaign, and we recruited our resident PPC expert, Senior Performance Manager Guy Parker to tell us about the benefits, drawbacks and growing trends and strategies to best utilise the ad outlet.

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