Fifty's Head of Productisation Alex Hawkesworth joins Ciaran O'Kane for an episode of ExchangeWire's TraderTalk TV.
Alex and Ciaran discuss the demise of third-party cookies and the industry's need for an ID-free targeting solution, how Fifty can help brands and agencies navigate this change with Fifty's privacy-first, cookieless product FiftyAurora, and how Fifty utilises social data while preserving consumer privacy.
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