First the Lionesses, then the Red Roses – women’s sports are hitting major milestones and recognition in record time. We’ve produced a groundbreaking report on Women's Sport's unprecedented rise to the top of the industry and why brands need to jump on this golden opportunity to cement massive reach from high-value audiences.Our insights reveal 3 major takeaways:
- Women’s football is the fastest growing challenger sport in the game, and its milestone moments only accelerate its growth
- Most women’s sports have more male audience members than female, beating preconceptions of gender split between sports
- Women’s sport garners far more positive sentiment than men’s sport, supporting a culture of positivity and offering huge value to brands & sponsors to build communities & drive positive social outcomes
Learn more about the specific audiences involved in Women’s and understand why this is the area to get involved in immediately with our full report here.
