Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies
Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.
At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: an understanding of human behaviour based on human behaviour.
HumanContext
At Fifty, we believe in the HumanContext, a human-first approach to digital marketing that acts as a common thread connecting our shared belief system.
The following five beliefs drive Fifty’s mission to positively disrupt and lead the future of AdTech & MarTech.
At Fifty, we believe in
Data Visualisation
We believe that impactful visualisations can transform complex data into clear action.
Privacy
We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.
Insight-driven Outcomes
We believe that audience insights should be actionable and drive direct, deliverable results.
Long-term Growth
We believe long-term strategic growth comes from having a true understanding of your market.
Cutting-edge Technology
We believe in the power of technology to change the way the world works.
Data Visualisation
Privacy
Insight-driven Outcomes
Long-term Growth
Cutting-edge Technology
We believe that impactful visualisations can transform complex data into clear action.
We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.
We believe that audience insights should be actionable and drive direct, deliverable results.
We believe long-term strategic growth comes from having a true understanding of your market.
We believe in the power of technology to change the way the world works.
Fifty is proud to be a Climate Positive Business
As part of our commitment to powering sustainable advertising, Fifty has gone beyond 'carbon neutral' or 'net zero' and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. Click here to learn more about the carbon offsetting projects we are supporting.
Across 4
global regions
833 Million
users
54 Billion
connections
100 Million
web pages analysed
>30 Million
posts processed daily
UK Digital Growth Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards
Jamie Scott
CTO
Best Business Awards
2023 Best Business Awards Winner for 'Best Innovation'
UK Business Tech Awards
Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards
ExchangeWire
Named one of ExchangeWire’s ‘17 European AdTech Companies that Will Have a Big 2021’
FT 1000
Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies
Robbie Scott
Performance Director
UK Business Tech Awards
Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards
Dominic Trigg
Julian Miall
Vincent Potier
UK Digital Growth Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards
Ian Taylor
Best Business Awards
2023 Best Business Awards Winner for 'Best Innovation'
The Annual Industry Awards by Flexa
Shortlisted in the 'Media & Agencies' category in The 2023 Annual Industry Awards by Flexa
Richard Lloyd
FT 1000
Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies
Jamie Scott
CTO
Ashley Abrahams
ExchangeWire
Named one of ExchangeWire’s ‘17 European AdTech Companies that Will Have a Big 2021’
Robert Webster
Andy Shaw
UK Digital Excellence Awards
Shortlisted in the 'Integrated Agency' of the year category in the Digital Excellence Awards
FT 1000
Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies
Global Business Tech Awards
2023 Global Business Tech Awards Winner for 'Best Use of Data'
European Agency Awards
2023 European Agency Awards Winner for 'Best Marketing Campaign'
UK Business Tech Awards
Winner in the 2023 UK Business Tech Awards for 'Best Use of Data'
Fast Growth 50
Named one of the Fastest Growing companies in London by Fast Growth 50
Best Business Awards
2023 Best Business Awards Winner for 'Best Innovation'
Best Business Awards
2023 Best Business Awards Winner for 'Best Innovative and Creative Use of Technology'
Growing Business Awards
Winner in the Growing Business Awards for B2B Business of the Year: Medium
The Wires Global Awards
Shortlisted in the 'Best Use of Data' category in The Wires Global Awards 2023
Digiday Technology Awards
Shortlisted in the 'Best Data Team' category in the 2023 Digiday Technology Awards
Global Digital Excellence Awards
Shortlisted in the 'Best Use of Data' category in the 2023 Global Digital Excellence awards
Effective Digital Marketing Awards
Shortlisted for the 'Most Effective Digital Advertising Campaign' in the 2023 Effective Digital Marketing Awards
European Agency Awards
Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards
European Agency Awards
Shortlisted as 'Best Digital Agency' in the 2023 European Agency Awards
AdExchanger Awards
Shortlisted in the 'Best Data Tech' in the 2023 Adexchanger Awards
Sports Business Awards
Shortlisted in the 'Best Marketing Initiative' category in the 2023 Sports Business Awards
The Annual Industry Awards by Flexa
Shortlisted in the 'Media & Agencies' category in The 2023 Annual Industry Awards by Flexa
The Drum Marketing Awards
Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards
International Sports Awards
Shortlisted for the ‘Innovation Award’ in ISC's International Sports Awards
UK Digital Growth Awards
Shortlisted for 'Best Use of Data' in the 2023 UK Digital Growth Awards
Global Digital Excellence Awards
Shortlisted for ‘Best Platform/Technology/Tool’ in the 2022 Global Digital Excellence Awards
Global Digital Excellence Awards
Shortlisted for 'Best use of Data in the 2022 Global Digital Excellence Awards
UK Business Tech Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Business Tech Awards
The Wires Global Awards
Shortlisted in the 'Best New Product or Service:Buy Side' category in the 2022 Wires Global Awards
The Wires Global Awards
Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards
UK Business Tech Awards
Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards
Effective Digital Marketing Awards
Shortlisted for ‘Most Effective Data and Analytics’ in the 2022 Effective Digital Marketing Awards
UK Digital Growth Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards
UK Digital Growth Awards
Shortlisted for ‘Best Innovation’ in the 2022 UK Digital Growth Awards
UK Business Awards
Shortlisted for ‘Best Innovative Product - B2B’ in the 2022 UK Business Awards
Performance Marketing World Awards
Shortlisted in the ‘Data & Insights' category in the 2022 Performance Marketing World UK Awards
The Drum Awards for Digital Advertising
2021 Drum Award Winner for ‘Best Overall Technology for Programmatic Trading’
AdExchanger
Named one of AdExchanger’s Programmatic Power Players in 2021
ExchangeWire
‘Best Use of Data’ Finalist at ExchangeWire’s 2021 Wires Global Awards
ExchangeWire
Named one of ExchangeWire’s ‘17 European AdTech Companies that Will Have a Big 2021’
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We play nicely with others
Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.
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UK, Europe & Asia
Head Office
31A Great Sutton Street
London
EC1V 0NA
US
109 N 12th Street
9th Floor
New York
11249
