Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies
Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.
At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: an understanding of human behaviour based on human behaviour.
HumanContext
At Fifty, we believe in the HumanContext, a human-first approach to digital marketing that acts as a common thread connecting our shared belief system.
The following five beliefs drive Fifty’s mission to positively disrupt and lead the future of AdTech & MarTech.
At Fifty, we believe in
Data Visualisation
We believe that impactful visualisations can transform complex data into clear action.
Privacy
We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.
Insight-driven Outcomes
We believe that audience insights should be actionable and drive direct, deliverable results.
Long-term Growth
We believe long-term strategic growth comes from having a true understanding of your market.
Cutting-edge Technology
We believe in the power of technology to change the way the world works.
Data Visualisation
Privacy
Insight-driven Outcomes
Long-term Growth
Cutting-edge Technology
We believe that impactful visualisations can transform complex data into clear action.
We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.
We believe that audience insights should be actionable and drive direct, deliverable results.
We believe long-term strategic growth comes from having a true understanding of your market.
We believe in the power of technology to change the way the world works.
Fifty is proud to be a Climate Positive Business
As part of our commitment to powering sustainable advertising, Fifty has gone beyond 'carbon neutral' or 'net zero' and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. Click here to learn more about the carbon offsetting projects we are supporting.
Across 4
global regions
833 Million
users
54 Billion
connections
100 Million
web pages analysed
>30 Million
posts processed daily
UK Business Tech Awards
Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards.
UK Digital Growth Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards.
Global Digital Excellence Awards
Shortlisted for 'Best use of Data in the 2022 Global Digital Excellence Awards.
ExchangeWire
‘Best Use of Data’ Finalist at ExchangeWire’s 2021 Wires Global Awards.
The Wires Global Awards
Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards
FT 1000
Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies
Robbie Scott
Performance Director
UK Business Tech Awards
Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards.
Andy Shaw
ExchangeWire
‘Best Use of Data’ Finalist at ExchangeWire’s 2021 Wires Global Awards.
FT 1000
Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies
Ian Taylor
UK Digital Growth Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards.
The Wires Global Awards
Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards
Dominic Trigg
Global Digital Excellence Awards
Shortlisted for 'Best use of Data in the 2022 Global Digital Excellence Awards.
Julian Miall
Ashley Abrahams
Vincent Potier
Richard Lloyd
Robert Webster
Global Digital Excellence Awards
Shortlisted for ‘Best Platform/Technology/Tool’ in the 2022 Global Digital Excellence Awards.
Global Digital Excellence Awards
Shortlisted for 'Best use of Data in the 2022 Global Digital Excellence Awards.
UK Business Tech Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Business Tech Awards.
UK Business Tech Awards
Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards.
Effective Digital Marketing Awards
Shortlisted for ‘Most Effective Data and Analytics’ in the 2022 Effective Digital Marketing Awards.
UK Digital Growth Awards
Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards.
UK Digital Growth Awards
Shortlisted for ‘Best Innovation’ in the 2022 UK Digital Growth Awards.
UK Business Awards
Shortlisted for ‘Best Innovative Product - B2B’ in the 2022 UK Business Awards.
ExchangeWire
‘Best Use of Data’ Finalist at ExchangeWire’s 2021 Wires Global Awards.
ExchangeWire
Named one of ExchangeWire’s ‘17 European AdTech Companies that Will Have a Big 2021’.
AdExchanger
Named one of AdExchanger’s Programmatic Power Players in 2021.
The Drum
2021 Drum Award Winner for ‘Best Overall Technology for Programmatic Trading’.
Performance Marketing World Awards
Shortlisted in the ‘Data & Insights' category in the 2022 Performance Marketing World UK Awards.
The Wires Global Awards
Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards
The Wires Global Awards
Shortlisted in the 'Best New Product or Service:Buy Side' category in the 2022 Wires Global Awards
FT 1000
Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies
Global Business Tech Awards
Shortlisted in the 'Best Use of Data' category in the 2023 Global Business Tech Awards
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We play nicely with others
Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.
IntegrationsKeep in touch
UK, Europe & Rest Of World
Head Office
31A Great Sutton Street
London
EC1V 0NA
Email us
[email protected]
