Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies

Our platform uses network science, graphing technology and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.

At its core our platform uncovers human social behaviour. Our methodology allows us to unearth real world connections between people based on their shared interests, beliefs and motivations. The technology is complex, but the outcome is startlingly simple: an understanding of human behaviour based on human behaviour.

HumanContext

At Fifty, we believe in the HumanContext, a human-first approach to digital marketing that acts as a common thread connecting our shared belief system.

The following five beliefs drive Fifty’s mission to positively disrupt and lead the future of AdTech & MarTech.

At Fifty, we believe in

Data Visualisation

We believe that impactful visualisations can transform complex data into clear action.

Privacy

We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.

Insight-driven Outcomes

We believe that audience insights should be actionable and drive direct, deliverable results.

Long-term Growth

We believe long-term strategic growth comes from having a true understanding of your market.

Cutting-edge Technology

We believe in the power of technology to change the way the world works.

Data Visualisation

Privacy

Insight-driven Outcomes

Long-term Growth

Cutting-edge Technology

We believe that impactful visualisations can transform complex data into clear action.

We believe that the future of ad targeting is powered by audience understanding, not consumer tracking.

We believe that audience insights should be actionable and drive direct, deliverable results.

We believe long-term strategic growth comes from having a true understanding of your market.

We believe in the power of technology to change the way the world works.

Fifty is proud to be a Climate Positive Business

As part of our commitment to powering sustainable advertising, Fifty has gone beyond 'carbon neutral' or 'net zero' and removed even more carbon than we emitted last year. As of 2022, we’ve balanced 142.58t tonnes of carbon (110% of our emissions for 2021), while protecting biodiversity and supporting local communities. Click here to learn more about the carbon offsetting projects we are supporting.

Across 4

global regions

833 Million

users

54 Billion

connections

100 Million

web pages analysed

>30 Million

posts processed daily

UK Digital Growth Awards

Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards

Duncan McCrum

Chief Growth Officer

Linkedin

European Agency Awards

Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards

Lucie Pearce

Head of Marketing

Linkedin

Simon Shaw

CEO

Linkedin

Josh Tompkins

Insights Director

Linkedin

Robbie Scott

Performance Director

Vesko Trakiyski

Technology Director

Linkedin

Olivia Liman

Client Director

Linkedin

AdExchanger Awards

Shortlisted in the 'Best Data Tech' in the 2023 Adexchanger Awards

Simon Eaton

Managing Director

Linkedin

Sarah Rose

CFO

Linkedin

The Drum Marketing Awards

Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards

Jamie Scott

CTO

Tara Shaw

Chief of Staff

Linkedin

Performance Marketing World Awards

Shortlisted in the ‘Data & Insights' category in the 2022 Performance Marketing World UK Awards

Jamie Scott

CTO

Julian Miall

AdExchanger Awards

Shortlisted in the 'Best Data Tech' in the 2023 Adexchanger Awards

Robert Webster

Richard Lloyd

UK Digital Growth Awards

Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards

Andy Shaw

European Agency Awards

Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards

Ashley Abrahams

Dominic Trigg

The Drum Marketing Awards

Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards

The Drum Awards for Digital Advertising

2021 Drum Award Winner for ‘Best Overall Technology for Programmatic Trading’

Performance Marketing World Awards

Shortlisted in the ‘Data & Insights' category in the 2022 Performance Marketing World UK Awards

Ian Taylor

Simon Shaw

CEO

Linkedin

Vincent Potier

UK Digital Excellence Awards

Shortlisted in the 'Integrated Agency' of the year category in the Digital Excellence Awards

FT 1000

Named by the Financial Times as one of Europe’s 1000 Fastest Growing Companies

Global Business Tech Awards

2023 Global Business Tech Awards Winner for 'Best Use of Data'

European Agency Awards

2023 European Agency Awards Winner for 'Best Marketing Campaign'

UK Business Tech Awards

Winner in the 2023 UK Business Tech Awards for 'Best Use of Data'

Fast Growth 50

Named one of the Fastest Growing companies in London by Fast Growth 50

Best Business Awards

2023 Best Business Awards Winner for 'Best Innovation'

Best Business Awards

2023 Best Business Awards Winner for 'Best Innovative and Creative Use of Technology'

Growing Business Awards

Winner in the Growing Business Awards for B2B Business of the Year: Medium

The Wires Global Awards

Shortlisted in the 'Best Use of Data' category in The Wires Global Awards 2023

Digiday Technology Awards

Shortlisted in the 'Best Data Team' category in the 2023 Digiday Technology Awards

Global Digital Excellence Awards

Shortlisted in the 'Best Use of Data' category in the 2023 Global Digital Excellence awards

Effective Digital Marketing Awards

Shortlisted for the 'Most Effective Digital Advertising Campaign' in the 2023 Effective Digital Marketing Awards

European Agency Awards

Shortlisted for 'Best Marketing Campaign' in the 2023 European Agency Awards

European Agency Awards

Shortlisted as 'Best Digital Agency' in the 2023 European Agency Awards

AdExchanger Awards

Shortlisted in the 'Best Data Tech' in the 2023 Adexchanger Awards

Sports Business Awards

Shortlisted in the 'Best Marketing Initiative' category in the 2023 Sports Business Awards

The Annual Industry Awards by Flexa

Shortlisted in the 'Media & Agencies' category in The 2023 Annual Industry Awards by Flexa

The Drum Marketing Awards

Shortlisted for 'Best Use of Data/Insight' in the 2023 Drum Marketing Awards

International Sports Awards

Shortlisted for the ‘Innovation Award’ in ISC's International Sports Awards

UK Digital Growth Awards

Shortlisted for 'Best Use of Data' in the 2023 UK Digital Growth Awards

Global Digital Excellence Awards

Shortlisted for ‘Best Platform/Technology/Tool’ in the 2022 Global Digital Excellence Awards

Global Digital Excellence Awards

Shortlisted for 'Best use of Data in the 2022 Global Digital Excellence Awards

UK Business Tech Awards

Shortlisted for ‘Best Use of Data’ in the 2022 UK Business Tech Awards

The Wires Global Awards

Shortlisted in the 'Best New Product or Service:Buy Side' category in the 2022 Wires Global Awards

The Wires Global Awards

Shortlisted in the 'Best Use of Data' category in the 2022 Wires Global Awards

UK Business Tech Awards

Shortlisted for ‘Best Use of Innovation’ in the 2022 UK Business Tech Awards

Effective Digital Marketing Awards

Shortlisted for ‘Most Effective Data and Analytics’ in the 2022 Effective Digital Marketing Awards

UK Digital Growth Awards

Shortlisted for ‘Best Use of Data’ in the 2022 UK Digital Growth Awards

UK Digital Growth Awards

Shortlisted for ‘Best Innovation’ in the 2022 UK Digital Growth Awards

UK Business Awards

Shortlisted for ‘Best Innovative Product - B2B’ in the 2022 UK Business Awards

Performance Marketing World Awards

Shortlisted in the ‘Data & Insights' category in the 2022 Performance Marketing World UK Awards

The Drum Awards for Digital Advertising

2021 Drum Award Winner for ‘Best Overall Technology for Programmatic Trading’

AdExchanger

Named one of AdExchanger’s Programmatic Power Players in 2021

ExchangeWire

‘Best Use of Data’ Finalist at ExchangeWire’s 2021 Wires Global Awards

ExchangeWire

Named one of ExchangeWire’s ‘17 European AdTech Companies that Will Have a Big 2021’

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We play nicely with others

Our platform is designed to fit seamlessly with your work flow, integrating into existing tools and media-buying software. Learn more about our current API integrations.

Integrations
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