We understand humans - that is our super power.

With this human-centric view of your audience, you can build more efficient media strategies that adapt.

The Power of Tribes

Our audience insights platform uses network science to uncover online-dwelling Tribes. These communities reflect how people connect in the real world.

People have long connected and formed communities based on shared interests – the digital age has only accelerated this. Our platform maps these connections online, turning complex audience datasets into organic consumer segmentations and actionable insights.

Ultimately, we preserve, rather than standardize, the way people interconnect in order to build a truly human-centric understanding of your audience.

Supercharge your audience understanding and media strategy

With this human-centric view of your audience, you can build efficient media strategies that actually work.

How? Since Fifty's Tribes (our customer segmentation) are live and dynamic, we can constantly prospect and retarget based on fresh daily insights.

We keep track of your audience as they evolve and as you grow, ensuring your media strategy remains agile, effective and continually delivers results.

The Fifty Process

Fifty’s technology is a powerful telescope into human understanding.

We turn billions of disparate audience data points into vibrant and easy to understand insights, that can be activated across the spectrum of digital channels. It's complex data, made actionable for everyone.


First we define the audience we want to understand – whether that be your CRM or finding a new audience within Fifty’s 380m global panel.


Our platform parses through billions of data points to understand human behaviour. We uncover the interconnections between people, segmenting them into groups called Tribes.


The platform turns these complex connections into dynamic visualizations that clearly lay out the interests and behaviors of your target audience.


You can then activate these bespoke data segments, pushing them across channels to deliver the right message, to the right audience, at the right time.

The power of the platform is in your hands

We can crunch the data and uncover the insights, and then the opportunities are almost endless.


Use billions of social data points to create a holistic picture of your target audience.

Customer Data

Input your CRM data to delve deeper into your customers’ behaviors and discover segments you didn’t know existed.

Custom Segmentation

Create custom data segments that are precise and deliver extraordinary performance.

Wider Marketing Channels

Build successful marketing campaigns across platforms and mediums including web, social, OOH and Connected TV.

Product Development

Inform new product development by analyzing consumer behavior as well as competitor and market landscapes.

Partnership & Sponsorship Strategies

Understand which partnerships and sponsorships will most resonant with current and target audiences.


With live reporting and an easy-to-understand dashboard, you can accurately measure the success of each campaign and its ROI.

A trusted partner for teams around the world seeking to boost their audience understanding and accelerate growth.

“Fifty has delivered an insightful look into the audiences within our industry in a unique way. They have also pioneered a new approach to our paid media strategy, delivering strong results for Pasta Evangelists.”

Finn Lagun

Co-founder & CMO Pasta Evangelists

“Fifty’s insight-first approach helped drive cost efficiency, alongside beating our campaign VTR benchmark. Their platform helped bridge our insight work with a digital execution measured by custom KPIs, and their audience feedback loop created new insights and verticals.”

Lewis Salawu

Head of Digital Investment Hearts and Science

“Fifty’s work has made a significant difference to our business. We are now able to understand and target the specific audience of each act, which has revolutionised the way we plan and manage our marketing.”

Joe Arditti

Head of Marketing Avalon

Your approach to media buying will never be the same

Fifty bridges the gap between insight and activation.

Whether you are an agency looking to deploy media strategies or a DTC brand ready to grow, our insight will supercharge your media planning and buying strategies, making them more effective and efficient.

Brand Growth

See how our privacy-first, customer-focused insights offers an end-to-end solution to your marketing funnel and can power up your brand.

Learn how


See how FiftyAurora offers an ID-less solution to audience targeting, scaling across digital channels to build media campaigns that turbocharge growth.

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