We’re adding to our latest blog around the buzz of the Zelda Sequel with a brand new Fifty in Conversation! Fifty’s expert gamers Tash, Maz and Will discuss why they’re excited about the game and why it’s such a monumental moment in the industry – for audiences and brands. 

In addition to our audience insights, their biggest takeaways include:

• The longevity of the game promotes anticipation and excitement, creating a culturally significant franchise

• Accessibility to the game through the Nintendo console is a key feature and helps expand reach of the game to wider audiences

• Care and quality to the development, including voice acting, music composition and design speak to the creative audience they can successfully reach

Interested in how we form our insights? Get in touch to understand how we can help your brand reach new audiences.