The Challenge
Actiph Water is the UK's first alkaline, ionised bottled water. As a rapidly scaling business in the most rapidly growing sector of soft drinks, Fifty’s challenge was to support the brand’s progression through a hyper-focused, data-led targeting strategy.
Specifically, the client enlisted Fifty to support the launch of their new sparkling vitamin water, Acti-Vit, as well as the brand’s global expansion into multiple new markets including the UK, US and UAE.
The Solution
Fifty began by building a bespoke segmentation analysis of Actiph Water’s social audience, which, combined with our broader study into the UK vitamin water market, allowed us to prospect their target customers with exceptional precision.
We then used the Fifty Platform to produce targetable audience segments that would provide the foundations for a full-funnel marketing strategy. In doing so, we were able to ensure the client’s creatives were audience-specific so as to maximise media spend.
Since Fifty launched the campaign in December 2021, the client has more than doubled their budget, adding an additional awareness budget on top of their monthly spend.
The Results
The campaign was an undeniable success, with Fifty reaching a staggering 1.9 million unique users. Overall, the campaign served 4.8 million impressions and generated 70k clicks on our adverts, aptly demonstrating the power of the Fifty platform to identify and reach new target customers with unparalleled accuracy.
