The Challenge
Destiny is a video game series created by Bungie, the independent game development studio behind Halo, Myth and Oni, among others. Fifty was tasked with running multi-market video activity in the run up to the launch of ‘Destiny 2: Beyond Light Season 14’ across the US and the UK .
Bungie’s goal was to increase its number of Active Users by winning back lapsed Destiny 2 players and focusing on retaining active users in the game. To do so, Fifty curated a highly-targeted campaign in order to drive awareness, consideration and intent to play the new Destiny 2 game.
The Results
Fifty’s performance was strong for both markets, delivering an eCPA of $220 for the UK and $228 for the US, both coming in well under the campaign target of $238. Sasha Hudson, Account Director at Wavemaker had this to say about the campaign:
"Overall performance from Fifty was strong – and they were within target on the test, which is great!"
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