The Challenge
To the delight of Broadway fans across the country, US theatres reopened in September 2021, eighteen months after closing their doors due to the pandemic. To capitalise on this long-awaited reopening, the client enlisted Fifty to help identify and reach theatre fans that were looking to return to the theatre and would be most likely to purchase tickets to the Lion King.
The Solution
After identifying the relevant audiences engaging with Broadway online, we then filtered these by geolocation using the Fifty segmentation engine to reveal the top tribes interested in Broadway within the NYC community, including Cultured Entertainment Fans, NYC Foodies, NY Disney Fans and Lifestyle Blogging Moms.
The Results
Since the campaign’s launch, ticket sales for the Lion King have remained high and engagement has been consistent across each audience uncovered within our study. With an overall CTR of 0.21% across the entire quarter, Fifty’s campaign performed well above the industry average.
To find out how Fifty can help your brand reach new customers and drive ticket sales, get in touch with our Sales Team at [email protected] or book a free demo today.
