Ben Montagu-Scott

Audience Deep-Drive: Drive to Survive and the F1 Teams

Meet the tribes behind Formula 1's teams and see how the Drive to Survive fanbase compares.

More than Milk & Cookies: Who are the Americans Involved in Charities’ Busiest Season?

Comparing the diverse tribes involved in US charities during the Holiday season.

Santa hats and suntans: are you gearing up for the holiday season?

‘Tis not quite the season, but marketers should be wrapping up their holiday campaign strategy now.

Understanding candidates' new follower growth throughout the Tory leadership contest

How does the portrayal of PM candidates in the media and in recent debates align with how they are perceived online?

Love Island mugs off fast fashion.

Why Love Island’s partnership with eBay is proof that audiences are sick of fast fashion.

5 Insights into UK Crowdfunders

Understanding the entrepreneurial audiences engaging with UK crowdfunding platforms.

B Corps: The Audiences Behind The 'B'

Tapping into the audiences engaging with #BCorpMonth and the businesses that make up the B Corp network.

Crypto: Has it really gone mainstream and what does this mean for marketers?

Fifty explores crypto’s growing popularity within mainstream culture and how to effectively target this ever-expanding community.

COP26, success or failure? Social media reacts.

An inside look into how online audiences are responding to this year's UN Climate Change Conference.