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Three Nominations, Two Awards: Fifty Shortlisted Across The Wires & Global Digital Excellence Awards 2026
Fifty celebrates multiple shortlists at The Global Digital Excellence Awards and The Wires 2026.
From Terrace Culture to Trail Kits: The Many Routes Into Fashion
The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.
Most Read
How Audience Intelligence Can Sharpen Back-to-School Media Strategy
Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.
From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media
Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.
The Hamilton Effect: Decoding the Power of Personal Brand in F1
We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.
MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance
How Bentley is building a richer understanding of the audiences shaping its future.
Tom Holland, Spider-Man and The Odyssey: What Audience Intelligence Reveals for Media Strategy and Planning
Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.
Steam Wishlist data is now available in Fifty campaign reporting
Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.
Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.
Cannes Lions: The Operational Hub Between Power, Luxury, and Creativity
Our Cannes Lions study unveils the "Creative Industry Pioneers" tribe, a highly influential group shaping the future of global business, culture, and luxury.
From Monolith to Multiverse: Redefining Wellness Tourism Strategies
Wellness tourism is now a complex multiverse. Learn how to reach your ideal wellness audience with audience intelligence.
Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director
Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director
US Memorial Day Shoppers: Surging Pump Prices are Splitting the Holiday Market
Explore how rising gas prices and inflation are splitting US Memorial Day shoppers into premium homemakers and budget-conscious micro-splurgers.
Fifty Shortlisted for two Awards at The Drum Marketing Awards EMEA 2026
Fifty celebrates double shortlist at The Drum Marketing Awards EMEA 2026
Beyond the Runner: Decoding the Tribes of Marathon Participants for Sportswear and Athletic Brands
Discover how understanding runner motivations, from performance to culture, unlocks smarter media strategies and real growth for sportswear and athletic brands.
Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director to Support Global Expansion Of Audience Intelligence Solutions
Technology-first media partner, which helps brands and agencies grow through smarter strategy, planning and activation, expands marketing and commercial teams.
Stonegate Group Appoints Fifty As Strategic Media Partner Ahead Of World Cup
UK’s largest pub operator selects AI-powered audience intelligence and media solutions partner to lead strategy and buying ahead of summer soccer surge.
The Billionaire’s Calendar: Decoding the Elite Event Circuit
Reach High-Net-Worth individuals with precision by decoding elite events and the audience data driving successful luxury media planning.
Beyond the Box Office: The Audiences Shaping the UK's Biggest Film Releases
Learn how Fifty’s AI decodes the audiences driving hype for major UK film releases.
Explore how our award winning platform unlocks deeper audience insights, smarter AI-driven media planning, smoother delivery, and real-time reporting that drives actionable mid-campaign decisions.
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