Fifty's Duncan McCrum on today's evolving industries

Written by
Fifty Team

27 Jul, 2021

Fifty's Duncan McCrum takes you through three rapidly growing industries:

  •  Fitness At Home and the growth of brands like Peloton and Strava.
  • Plant-Based Foods and its continued growth into the mainstream.
  • Mindfulness and the growth in adoption of apps such as Headspace and Calm.

Join Duncan as he guides viewers through a demo of the Fifty platform and dives into each of these evolving industries to uncover key insights about their audiences. Explore how these insights can be harnessed to create impactful, audience-first campaigns that deliver real-world results, before finishing up with an interactive Q&A session where participants were given the chance to find out more about the Fifty platform and our findings.

Want to learn more about Fifty's Insight Platform? Book a demo today or get in touch here.

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

Related Articles

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance

How Bentley is building a richer understanding of the audiences shaping its future.

Steam Wishlist data is now available in Fifty campaign reporting

Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.

Cannes Lions: The Operational Hub Between Power, Luxury, and Creativity

Our Cannes Lions study unveils the "Creative Industry Pioneers" tribe, a highly influential group shaping the future of global business, culture, and luxury.

From Monolith to Multiverse: Redefining Wellness Tourism Strategies

Wellness tourism is now a complex multiverse. Learn how to reach your ideal wellness audience with audience intelligence.