Fifty's Duncan McCrum on today's evolving industries

Written by
Fifty Team

27 Jul, 2021

Fifty's Duncan McCrum takes you through three rapidly growing industries:

  •  Fitness At Home and the growth of brands like Peloton and Strava.
  • Plant-Based Foods and its continued growth into the mainstream.
  • Mindfulness and the growth in adoption of apps such as Headspace and Calm.

Join Duncan as he guides viewers through a demo of the Fifty platform and dives into each of these evolving industries to uncover key insights about their audiences. Explore how these insights can be harnessed to create impactful, audience-first campaigns that deliver real-world results, before finishing up with an interactive Q&A session where participants were given the chance to find out more about the Fifty platform and our findings.

Want to learn more about Fifty's Insight Platform? Book a demo today or get in touch here.

The Best Fashion Moment Might Not Be on the Retail Calendar

In part three of Fifty’s Retail Fashion Playbook, we mapped nine fashion audience Tribes against against the moments that matter throughout the year, from traditional retail peaks to festivals, sport, travel and cultural occasions.

Most Read

Related Articles

TikTok Advertising in a Data Privacy-Focussed World

TikTok Advertising in a Data Privacy-Focussed World

A look inside the TikTok landscape and how brands can take advantage

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation

'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation

Join the discussion around the newest Zelda release, one of the most highly anticipated video games of 2023.

What Marketers Are Missing: The Vital Role Insights Play in Sponsorships

What Marketers Are Missing: The Vital Role Insights Play in Sponsorships

Understand the current landscape of brand partnerships and how to make the most of them for your business.

The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

Learn the basics of PPC and understand its important role within campaigns

High End Spending vs. The Recession: A Fifty Webinar

High End Spending vs. The Recession: A Fifty Webinar

Watch MD Simon Eaton and Ben Whattam discuss the audience shift in the luxury sector amid a cost of living crisis.

Lee Brisco on Programmatic Strategy for 2023

Lee Brisco on Programmatic Strategy for 2023

Dive into the benefits, drawbacks and trends of Programmatic in the coming year.

Danielle Smith on Paid Social Strategy

Danielle Smith on Paid Social Strategy

Watch our latest Fifty In Conversation instalment to learn more about the power of Paid Social and what will look like moving into the future.

Duncan McCrum & Ben Montagu-Scott on the Current Crypto Market

Duncan McCrum & Ben Montagu-Scott on the Current Crypto Market

Tune into our newest Fifty In Conversation to learn where the Crypto market stands in the eyes of the public post FTX crash.

Rob Elms & Jerome McKay-Jones on the Controversy Around The World Cup

Rob Elms & Jerome McKay-Jones on the Controversy Around The World Cup

Watch our latest Fifty In Conversation to understand the audiences involved in the conversation around The World Cup controversies.

Simon Shaw and Marcus Abbott on Bentley's Data-Driven Growth Strategy

Simon Shaw and Marcus Abbott on Bentley's Data-Driven Growth Strategy

How Fifty & Bentley collaborated to build the world’s largest study into the interests of High Net Worth Individuals.

Richard Lloyd and Simon Shaw on privacy, fragmentation, and sustainability

Richard Lloyd and Simon Shaw on privacy, fragmentation, and sustainability

Fifty's Founder Simon Shaw sits down with Chairman Richard Lloyd to discuss the three key forces shaping the future of digital advertising: privacy, fragmentation and sustainability.

Simon Shaw and Alex Hawkesworth on the Digital Advertising Landscape

Simon Shaw and Alex Hawkesworth on the Digital Advertising Landscape

Watch our latest Fifty In Conversation piece to learn more about the digital advertising landscape.

Alex Hawkesworth and Josh Tompkins on Fifty's Insights offering

Alex Hawkesworth and Josh Tompkins on Fifty's Insights offering

Watch our latest Fifty In Conversation piece to learn more about the power of Fifty's ever-evolving Insight offering.

Fifty's MD Simon Eaton joins the MadTech Podcast

Fifty's MD Simon Eaton joins the MadTech Podcast

Fifty's Simon Eaton on Google Topics API, Sony's bid to buy Bungie and Meta's threat to pull the platform from Europe.

Fifty's Duncan McCrum on the evolving crypto landscape

Fifty's Duncan McCrum on the evolving crypto landscape

Join Fifty and guest speaker Avron Goss as they discuss the cryptocurrency landscape and the booming NFT audience.

Fifty's Alex Hawkesworth joins ExchangeWire's TraderTalk TV

Fifty's Alex Hawkesworth joins ExchangeWire's TraderTalk TV

Fifty's Head of Productisation on the evolving media landscape and Fifty's cookieless, privacy-first solution FiftyAurora.

Formulate XP Announces Five Driving Partners

Formulate XP Announces Five Driving Partners

Formulate XP announces its five Driving Partners: Diagonal Communications, Sylver Entertainment, Fifty, Collaborate Global and Quokka Group.

The Best Fashion Moment Might Not Be on the Retail Calendar

The Best Fashion Moment Might Not Be on the Retail Calendar

In part three of Fifty’s Retail Fashion Playbook, we mapped nine fashion audience Tribes against against the moments that matter throughout the year, from traditional retail peaks to festivals, sport, travel and cultural occasions.

Bentley Motors Deploys Fifty's Platform To Support Global Audience Strategy

Bentley Motors Deploys Fifty's Platform To Support Global Audience Strategy

Luxury auto brand adopts AI-powered audience intelligence solution to build a deeper understanding of car culture, adjacent cultural communities and audiences across global markets

Automating the Surge: Strategic Insights into Google Ads’ New ‘Promotion Mode’

Automating the Surge: Strategic Insights into Google Ads’ New ‘Promotion Mode’

Sol De Janeiro Lifts UK Brand Awareness By 11% With Audience-Led Media

Sol De Janeiro Lifts UK Brand Awareness By 11% With Audience-Led Media

How Fifty used audience intelligence, multi-platform media and publisher partnerships to build awareness and consideration for Sol de Janeiro’s Delícia Drench range.

How Brands Can Own the Moments Nobody Else Does

How Brands Can Own the Moments Nobody Else Does

What if your next big brand moment is one nobody owns yet? Discover how audience intelligence can uncover untapped cultural opportunities.

Your Audience Competitor Might Not Be the Brand You Expect

Your Audience Competitor Might Not Be the Brand You Expect

In part two of Fifty’s Retail Fashion Playbook, we put 10 fashion brands under the microscope, comparing their audience fingerprints to uncover what sets their customers apart.

Load More Articles

Fifty

Solutions

Insights

© Fifty Technology Ltd 2026