Fifty's Duncan McCrum on the evolving crypto landscape

Written by
Fifty Team

13 Dec, 2021

Non-fungible tokens (NFTs) are becoming an increasingly popular form of cryptocurrency - even outside of the die-hard crypto community. But who exactly is fuelling this international NFT boom? In Fifty's latest webinar, MD Duncan McCrum is joined by guest speaker and crypto expert Avron Goss, Co-Founder of NFT gallery TWO TWO. 

Duncan and Avron break down the crypto landscape, uncover insights into the industry's booming audience and explore how these insights can be harnessed to create impactful, audience-first campaigns that deliver real-world results. 

Want to find out how Fifty can help your brand tap into the growing crypto audience? Book a demo, or get in touch today.

How Audience Intelligence Can Sharpen Back-to-School Media Strategy

Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.

Most Read

Related Articles

TikTok Advertising in a Data Privacy-Focussed World

TikTok Advertising in a Data Privacy-Focussed World

A look inside the TikTok landscape and how brands can take advantage

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Changing The Game: Breaking Down The Stereotypes of the Women's Football Fanbase

Industry professionals are breaking down the stereotypes of Women's Sports fans and the best ways for brands get involved in the game

'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation

'The Legend of Zelda: Tears of the Kingdom': A Fifty in Conversation

Join the discussion around the newest Zelda release, one of the most highly anticipated video games of 2023.

What Marketers Are Missing: The Vital Role Insights Play in Sponsorships

What Marketers Are Missing: The Vital Role Insights Play in Sponsorships

Understand the current landscape of brand partnerships and how to make the most of them for your business.

The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

The 2023 PPC Landscape: Benefits, Drawbacks, and Trends with Guy Parker

Learn the basics of PPC and understand its important role within campaigns

High End Spending vs. The Recession: A Fifty Webinar

High End Spending vs. The Recession: A Fifty Webinar

Watch MD Simon Eaton and Ben Whattam discuss the audience shift in the luxury sector amid a cost of living crisis.

Lee Brisco on Programmatic Strategy for 2023

Lee Brisco on Programmatic Strategy for 2023

Dive into the benefits, drawbacks and trends of Programmatic in the coming year.

Danielle Smith on Paid Social Strategy

Danielle Smith on Paid Social Strategy

Watch our latest Fifty In Conversation instalment to learn more about the power of Paid Social and what will look like moving into the future.

Duncan McCrum & Ben Montagu-Scott on the Current Crypto Market

Duncan McCrum & Ben Montagu-Scott on the Current Crypto Market

Tune into our newest Fifty In Conversation to learn where the Crypto market stands in the eyes of the public post FTX crash.

Rob Elms & Jerome McKay-Jones on the Controversy Around The World Cup

Rob Elms & Jerome McKay-Jones on the Controversy Around The World Cup

Watch our latest Fifty In Conversation to understand the audiences involved in the conversation around The World Cup controversies.

Simon Shaw and Marcus Abbott on Bentley's Data-Driven Growth Strategy

Simon Shaw and Marcus Abbott on Bentley's Data-Driven Growth Strategy

How Fifty & Bentley collaborated to build the world’s largest study into the interests of High Net Worth Individuals.

Richard Lloyd and Simon Shaw on privacy, fragmentation, and sustainability

Richard Lloyd and Simon Shaw on privacy, fragmentation, and sustainability

Fifty's Founder Simon Shaw sits down with Chairman Richard Lloyd to discuss the three key forces shaping the future of digital advertising: privacy, fragmentation and sustainability.

Simon Shaw and Alex Hawkesworth on the Digital Advertising Landscape

Simon Shaw and Alex Hawkesworth on the Digital Advertising Landscape

Watch our latest Fifty In Conversation piece to learn more about the digital advertising landscape.

Alex Hawkesworth and Josh Tompkins on Fifty's Insights offering

Alex Hawkesworth and Josh Tompkins on Fifty's Insights offering

Watch our latest Fifty In Conversation piece to learn more about the power of Fifty's ever-evolving Insight offering.

Fifty's MD Simon Eaton joins the MadTech Podcast

Fifty's MD Simon Eaton joins the MadTech Podcast

Fifty's Simon Eaton on Google Topics API, Sony's bid to buy Bungie and Meta's threat to pull the platform from Europe.

Fifty's Alex Hawkesworth joins ExchangeWire's TraderTalk TV

Fifty's Alex Hawkesworth joins ExchangeWire's TraderTalk TV

Fifty's Head of Productisation on the evolving media landscape and Fifty's cookieless, privacy-first solution FiftyAurora.

Fifty's Duncan McCrum on today's evolving industries

Fifty's Duncan McCrum on today's evolving industries

Join Duncan McCrum as he dives in to the Fifty platform to explore three rapidly growing industries; fitness at home, plant-based foods and mindfulness.

How Audience Intelligence Can Sharpen Back-to-School Media Strategy

How Audience Intelligence Can Sharpen Back-to-School Media Strategy

Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.

From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media

From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media

Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.

Tom Holland, Spider-Man and The Odyssey: What Audience Intelligence Reveals for Media Strategy and Planning

Tom Holland, Spider-Man and The Odyssey: What Audience Intelligence Reveals for Media Strategy and Planning

Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.

The Hamilton Effect: Decoding the Power of Personal Brand in F1

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance

MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance

How Bentley is building a richer understanding of the audiences shaping its future.

Steam Wishlist data is now available in Fifty campaign reporting

Steam Wishlist data is now available in Fifty campaign reporting

Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences

AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.

Load More Articles

Fifty

Solutions

Insights

© Fifty Technology Ltd 2026