Despite its young age in the social media sphere, TikTok has quickly become one of most popular apps in the world. So what does that mean for brands? And could the recent controversy surrounding its use of users' data affect how it's used by consumers and marketers?
Fifty's Head of Paid Social Danielle Smith and Performance Manager Anja French run through the landscape of TikTok, highlighting its major benefits, how Fifty utilises it, and why it's a necessary part of any advertising campaign.
Their key takeaways include:
- Despite privacy concerns, consumers are still joining and using the app just as much as before, meaning brands need to use the channel when trying to reach them.
- The age of the app has resulted in a lack of education surrounding its capabilities. App creatives and ad placements are a few areas that brands need to understand more to properly utilise TikTok.
- There's more benefits than drawbacks to using TikTok, including tailored hashtags, high-value influencer content, and a younger, fresher audience demographic.
To understand more how we use TikTok in our media campaigns, get in touch at [email protected].
