Fifty's MD Simon Eaton joins the MadTech Podcast

Written by
Fifty Team

15 Feb, 2022

On this week’s episode of The MadTech Podcast, Fifty's UK Managing Director Simon Eaton joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news shaping today's media landscape.

Tune in to hear Simon's take on Google's Topics API for Chrome, Sony’s proposed acquisition of Bungie, Meta’s threat to pull the platform from Europe, and their impact on the future of the digital advertising industry. Read more about this episode here.

Want to find out how Fifty can future-proof your media strategy? Book a demo, or get in touch today.

Three Nominations, Two Awards: Fifty Shortlisted Across The Wires & Global Digital Excellence Awards 2026

Fifty celebrates multiple shortlists at The Global Digital Excellence Awards and The Wires 2026.

Related Articles

Three Nominations, Two Awards: Fifty Shortlisted Across The Wires & Global Digital Excellence Awards 2026

Fifty celebrates multiple shortlists at The Global Digital Excellence Awards and The Wires 2026.

From Terrace Culture to Trail Kits: The Many Routes Into Fashion

The fashion market contains very different routes into the category. Understanding those routes can reveal where a brand has permission to play, which audiences could drive future growth, and how media and messaging should change around them.

How Audience Intelligence Can Sharpen Back-to-School Media Strategy

Fifty’s latest back-to-school analysis shows where retailers can build around common motivations, and where audience behaviour suggests media, creative and influence strategies should start to diverge.

From Global Launch to Local Relevance: An Audience-Led Approach to Gaming Media

Discover how audience intelligence can help gaming brands build more relevant media strategies across markets, from targeting and channel mix to creative and investment.

Tom Holland, Spider-Man and The Odyssey: What Audience Intelligence Reveals for Media Strategy and Planning

Tom Holland sits at the centre of two of this summer’s biggest films. But look beneath the surface and the audiences around The Odyssey and Spider-Man: Brand New Day reveal very different motivations.

The Hamilton Effect: Decoding the Power of Personal Brand in F1

We explored how Hamilton’s audience divides across three groups: those aligned with Hamilton alone, Hamilton and Ferrari, and Hamilton and Mercedes.

MAD//Fest Replay: How Bentley Is Using Audience Intelligence to Build Brand Relevance

How Bentley is building a richer understanding of the audiences shaping its future.